A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
SpaceX: The spaceflight company lost control of its Starship mid-flight yesterday, as the rocket exploded before reaching orbit, marking another setback for the ambitious space program.
Todd and Julie Chrisley: Reality TV stars convicted of fraud were pardoned by President Trump yesterday, prompting a wave of reactions across social media.
Harry Potter: A new cast for the reboot of the popular series was announced yesterday, reigniting fan excitement and debate online.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Who in the h*ll put the muffins in the freezer?
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What It Is: “Who in the h*ll put the muffins in the freezer?” is a trending TikTok audio and format where someone finds muffins in the freezer, then it cuts to another person dramatically confessing they did it. That person is usually wearing a fedora or some other bizarre outfit, because…who knows? Gen Z loves leaning into the absurdity. he humor comes from the unexpected dramatization, with each version getting more over-the-top than the last.
Brand Takeaway:
This trend is a reminder that absurd, offbeat humor drives engagement, especially with Gen Z. It’s not about making perfect sense, it’s about tapping into unexpected, culturally relevant moments. Brands that can play along without overexplaining the joke have a shot at real-time relevance and serious shareability.
Trending audios are a powerful creative tool for brands looking to build cultural relevance. Whether it's through developing your own sound or tapping into popular formats, audio gives your content a built-in hook and a repeatable structure that invites participation. For brands that lean in early and creatively, the opportunity for engagement and visibility is huge.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
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