A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Sabrina: Sabrina Carpenter performs at Lollapalooza, brings Earth, Wind & Fire to the stage.
Loni Anderson: Loni Anderson, known for her role as Jennifer Marlowe on 'WKRP in Cincinnati,' has passed away at 79.
SummerSlam: Users are reacting to John Cena's appearance at SummerSlam 2025.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
What It Means to Be a Performative Man
What It Is: The rise of “performative men” on TikTok signals a shift in how young men are expressing their identities. Moving away from the rigid ideals of toxic masculinity and the “alpha bro” stereotype, this trend embraces a softer, more introspective take on what it means to be masculine. But there’s an understood layer of performance to it all. These men are intentionally rejecting outdated norms while also leaning into styles that appeal to the female gaze. Whether it’s sipping matcha, wearing wired headphones, or reading philosophy, their choices reflect a conscious awareness of how they present themselves, and what that presentation says about who they are.
Brand Takeaway: Brands can engage with the evolving narrative around masculinity, not through overt declarations, but through intentional choices in how they present products, experiences, and messaging. As more young men lean into vulnerability, self-awareness, and emotional expression, brands can meet them there with content that feels thoughtful and real. It’s not about making big statements, but about the small choices. This smart, low-key approach allows brands to connect with men in ways that feel genuine, without relying on outdated stereotypes.
A recap of what you might have missed while not online
President Trump revives the Presidential Fitness Test, bringing back the controversial school assessment to address childhood obesity and physical inactivity.
A small 3.0 magnitude earthquake shook parts of the New York City area on Saturday night.
American Eagle responds to backlash over its Sydney Sweeney ad.
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