A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
DeepSeek: The swift rise of the Chinese platform is sending shockwaves through the artificial intelligence world.
Chiefs: Football fans are continuing to react to the Chiefs-Eagles Super Bowl matchup.
Selena Gomez: X users are reacting to a now-deleted Instagram story of Selena Gomez crying in response to deportations in the United States.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Timothée Chalamet's Unhinged Press Tour Success
What It Is: From dropping elite ball knowledge as an unexpected College GameDay guest to arriving at a premiere on a rental bike, Timothée Chalamet has taken a truly unconventional approach to promoting his latest movie, “A Complete Unknown.” Chalamet’s internet lore has always run deep (see: Timmy T), but his portrayal of Bob Dylan, and guerilla marketing efforts for the film, have seen the actor commit to a hilarious bit that keeps making him go viral. Chalamet captivated social media back in October 2024 by crashing his own lookalike contest and has since kept our collective attention with a series of side quests that could see him randomly dancing to the Black Eyed Peas on Instagram Live one day and rolling around on the ground in an interview on another. Chalamet’s promotions for his latest film continued to peak this past weekend when he served as both the host and musical guest on SNL. This culmination of stunts has clearly charmed a wide audience into becoming more familiar with “A Complete Unknown” and could help Chalamet become the youngest Best Actor winner in the history of the Academy Awards.
Brand Takeaway: Chalamet’s eccentric authenticity has gotten people talking in a big way, and brands that want to naturally evoke enthusiasm for their campaigns need to allow themselves to similarly go off-script. Being thoughtful about which campaign tactics (large and small, expensive and virtually free) will genuinely delight your audience will help make you stick in people’s minds and deliver a winning message. Social media should feel fun, and not overthinking content that feels fun will get people to stop scrolling. And, like Timothée, test out some new tactics - they might pay off!
Four must-click links that crossed our feeds today.
Lady Gaga has revealed the cover for her 7th studio album, ‘Mayhem’ out March 7 💿
Donald Trump says that Microsoft is in talks to acquire TikTok 📱
Pringles are releasing Beer Can Chicken flavored chips 🍗
Charli xcx explains American football in club terms in a teaser for an upcoming Uber Eats Super Bowl commercial 🏈
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