A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
#Biden: Former President Joe Biden reveals prostate cancer diagnosis.
#WNBA: Angel Reese and Caitlin Clark led their teams in the WNBA season opener on Friday, May 16th.
#AmericanIdol: Jamal Harris crowned winner of American Idol season 23.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
TikTok Photo Comments
What It Is: TikTok’s newest feature allows users to comment with their own photos. This addition is gaining massive traction as more discover it. Content creators and every day users are specifically making videos to encourage photo comments, sparking a new form of engagement. Many prompt followers to share snapshots of their pets, while others invite users to post pictures of their art or where they feel most confident and beautiful.
Brand Takeaway: This new feature transforms how you can connect with your audience, driving massive engagement in your comment section. TikTok users spend just as much time scrolling through comments as they do watching their FYP–making comment-focused content a big win for creators. By designing content to specifically trigger photo responses, you can spark conversations, boost excitement around your content, and increase engagement. Some brand accounts have already tapped into this feature like the Seattle Seahawks, who garnered an impressive 885 comments.
Examples: 1 | 2 | 3
A recap of what you might have missed while not online
Cannes Film Festival's new dress code draws controversy.
Connie Francis responds to viral resurgence of her song “Pretty Little Baby.”
Mexican Navy Ship collided into the Brooklyn Bridge, killing 2 crew members.
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