A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Trump: In his recent address to Congress, President Trump emphasized stricter immigration controls, criticized economic issues under Biden, and faced protests from Democratic lawmakers.
#PFW2025: Paris Fashion Week is underway, concluding weeks of new season fashions from top designers across the globe's major cities.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
“This and ____”
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What It Is: TikTok users are sharing videos of joyful experiences, paired with text that fills in the blank with something that would bring them peak happiness. The trend is reflective in nature, with users capturing everyday moments and pairing them with something that heightens their sense of joy, leading to a broader conversation about personal happiness and fulfillment. The beauty of this trend is in its simplicity and authenticity—it’s all about sharing what makes people feel good and encouraging others to reflect on their own sources of happiness.
Brand Takeaway: This trend offers an opportunity to craft authentic, feel-good narratives that resonate with consumers on a personal level. It reflects the "Good Enough Life" (mentioned in Dentsu Creative’s 2025 predictions) by emphasizing immediate experiences, contentment with what you have, the importance of rest, and new status symbols based on personal happiness. By aligning with this content, brands can foster deeper emotional connections with their audience, emphasizing values like joy and fulfillment.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
Millie Bobby Brown criticized journalists for writing articles about her appearance, calling it "bullying" and urging for better treatment of young women in the media.
Chappell Roan revealed the arrival date of her new single, The Giver, dropping on March 13, 2025.
Hair tinsel, inspired by the film Anora, is the first notable beauty trend of 2025, blending nostalgic glitter aesthetics with modern style.
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