A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Zuckerberg: Mark Zuckerberg has announced that Meta will be following the lead of X, removing fact checkers and instead implementing community notes in order to ‘restore free expression on the platforms’.
WWE Raw: After an action packed WWE Raw match last night fans are discussing the return of legends and outcomes of the matches.
Canada: Justin Trudeau has resigned after over 9 years of being Canada’s Prime Minister.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
The Vexbolts Mass Unfollowing of 2025
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What It Is: TikTok creator Vexbolts, the originator of the “let him cook” meme, has found himself in the middle of one of the latest trends taking over the for you page. In a movement labeled ‘The mass unfollowing of Vexbolts’ users rallied together to follow his account in hoards in order to then unfollow him all the same time as the clock struck midnight on New Year’s Day. The reason behind this? Users had grown sick of the creator “dragging” his popular meme and found the content to be unoriginal. This movement, which began with one simple comment left under a video, gained massive traction leading to brands like the NFL, NBA, and fellow popular creators like Mr. Beast and Dude Perfect hopping in to arrange the unfollowing.
Brand Takeaway: There are a few takeaways from this trend that could be useful for brands trying to grow a following on social media. First, is the fact that followers do not like seeing the same content repeated endlessly. By no means does this mean that if you find success within a format that you can’t use it again, just be sure to evolve the content in a way that keeps viewers engaged. Second, users enjoy being part of a community. Though this may seem obvious, these massive community-driven efforts encourage others to join in and participate. On the flip side, it is important as a brand to address whether it is appropriate for you to join in. While participating may drive millions of views to your posts, you don’t want to end up partaking in public bullying of a smaller creator or diminishing the reputation of the company that you represent.
Examples: 1, 2, 3
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