A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Love Island: Love Island USA Season 7 premiered last night on Peacock.
Harvey Milk: Defense Secretary Pete Hegseth has ordered the Navy to remove Harvey Milk’s name from one of its ships.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
The Content Creator Bride: Jaz Smith
What It Is: TikTok influencer Jaz set a new standard for wedding content by livestreaming her $300K+ wedding in real time. She posted over 20 TikToks capturing everything from her hangover to the honeymoon, with help from a bridal content creator. Jazz also invited influencers to film their own perspectives, creating a multi-angle experience that drove massive follower growth and engagement. On her way to the honeymoon, she invited brands to comment on her video—many did
Brand Takeaway: Jaz’s wedding content drew millions of views in just 24 hours, signaling the impact that real time content capture is having on the platform. By sharing such a personal day, she strengthened her connection with longtime followers while reaching new audiences. Jaz shared that her dream wedding was made possible by her followers, and she wanted to give them everything they hoped for content-wise on her big day. The success of this feat gives insight into the types of content that people on TikTok are enjoying and getting excited for, which is the ability to be along a persons journey in real time as if they were there in person. Other influencers are likely to follow her lead.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
How e.l.f Beauty pulled off this aquatic PR drop
What could be the sneaker of the summer?
UK Culture Secretary speaks on AI regulation.
Insight into e.l.f Beauty acquiring Hailey Bieber’s Rhode for $1 billion.
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