A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Ohio State: After the College Football Championship game last night, fans of the Buckeyes have been celebrating their first title since 2014.
America: The 2025 United States Presidential Inauguration was held yesterday sparking conversation across social media.
Dr. Martin Luther King Jr.: Yesterday was MLK day in the United States with users reflecting on what the day means to them and honoring Martin Luther King Jr.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
"Tap, hold, and load in 4K"
What It Is: Tap, hold, and load this article in 4K. Welcome to 2025! A new year that has already come with its own new trends. Of these, one of the most prevalent so far has to be the “tap, hold, and load in 4K” format currently residing on X. But what does this feed filler actually mean? Simply rooted in a feature that exists on X, the platform allows users to download images in high resolution 4K formats by tapping and holding on the image in the app. Accounts have begun taking advantage of this feature, using it to highlight or promote images that relate to them - while also drawing in engagements. This trend isn’t exactly specific to one niche or community, as highlighted by the overt number of users participating, with brands like FIFA, NASCAR, and Delta participating on their own feeds.
Brand Takeaway: This trend is the latest to highlight platform specific features like that of X. It is important to note for brands wanting to participate that this trend isn’t one to be syndicated across all channels, as trends like these are specifically unique to the platform in which they stem from. However, that shouldn’t leave your brand scared to get involved in case you get lost in the masses. Just because there may be an overflow of posts in a set format on feed already doesn’t mean that you can’t participate, just be sure to add your own spin or twist to it to differentiate yourself from the pack. Additionally, it speaks to how important keeping up to date with platform updates and features is, as that may allow you to be one of the first to hop on a new trend. Who knows, maybe Instagram caption polls or TikTok stitches will be up next - and you don’t want to be the last to hop on.
Four must-click links that crossed our feeds today.
LEGO architecture has announced that it will be releasing its new Trevi Fountain set in March of 2025.
This chicken caesar salad crunchwrap looks absolutely unreal.
The lineup for the 2025 Governors Ball has been released.
Big Justice and AJ of “The Costco Guys” have released yet another song alongside The Rizzler.
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