A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
ICE Chicago: Users react to escalating ICE raids in Chicago.
Ed Gein: Viewers question accuracy of Netflix’s new Ed Gein series.
Mount Everest: Blizzards trap hundreds of hikers on Mount Everest.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Rich People Who Rich Right
What It Is: “Rich people who rich right” is a recent trending format where users share opinions on celebrities they believe have good taste or “do wealth well.” Whether it’s a favorite actor, model, or influencer, the content often highlights their best outfits, homes, or lifestyle moments. Some users have criticized the trend, noting that it doesn’t celebrate those who use their wealth for good or engage in philanthropy. Instead, it praises people who spend money in ways viewers find aspirational or personally relatable.
Brand Takeaway: Social media has transformed how wealth is perceived. Once marked by subtle signals like NPR totes or farmers market produce, status is now flaunted through bold, performative luxury. Figures like Becca Bloom, who gained fame by unapologetically showcasing her lavish lifestyle, reflect this shift. What was once criticized is now celebrated—wealth is no longer seen as attainable, but as aspirational content consumed for entertainment.
Examples: 1 | 2 | 3
A recap of what you might have missed while not online
🏎️ McLaren wins the 2025 F1 constructors’ championship.
🔮 The rise of Etsy witches.
🐰 Bad Bunny pays tribute to “El Chavo de 8” on recent SNL skit.
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