A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Tesla: Donald Trump has pledged to buy a Tesla as the company’s stock continues to fall.
Southwest: The airline company plans to start charging for checked bags for the first time in more than 50 years.
Rodgers: Football fans are speculating which NFL team quarterback Aaron Rodgers may sign to as a current free agent.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
rich because
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What It Is: TikTok users are pointing out that they’re “rich because” of a beautiful life experience, pairing the trending text format with a visual of said experience – everything from witnessing an unbelievably stunning scene in nature to possessing lifelong friends. Notably, none of these experiences have anything to do with money; the trend instead reframes the concept of wealth as a series of special moments that can’t necessarily be bought. The comment sections of posts participating in the “rich because” trend are also reflective spaces for people to talk and connect on what’s truly important in life. It’s a joyful, sentimental conversation, and it’s one of the most immersive social trends in recent memory because it offers a truly intimate slice of what each person finds most valuable in life.
Brand Takeaway: This trend offers an opportunity to look inward and ignore extraneous stresses for a moment, it reflects a larger need for social media to serve, in part, as a vehicle for comfort and optimism. Social users are often inundated with tons of information, and brands should note that crafting a purposeful moment to focus on one feel-good thing at a time can sometimes be a winning approach. It’s easy to move quickly and look for the next “thing” that will bring visibility to your channels, but doing the opposite and slowing down may be just as attractive for someone looking to express a bit of gratitude.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
Billboard has named Doechii as their 2025 Woman of the Year 🎤
Ariana Grande has announced the deluxe version of ‘Eternal Sunshine’ will be released on March 28 💿
Wendy Williams was reportedly taken to the hospital by emergency services after tossing a note from her window that read ‘Help! Wendy!!’ 🗒️
Twitter/X users are continuing to experience functional issues following Monday’s series of outages 📱
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