A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
#TACO: Wall Street analysts have coined the term “Taco Trade,” standing for Trump Always Chickens Out, due to his ever-changing tariff threats.
Imagine Dragons: The band closed out their concert last night by waving a Palestinian flag.
DOGE: Elon Musk announced his role of Special Government Employee has come to an end.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Recreating a 90s Childhood Today
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What It Is: Having witnessed firsthand the harmful effects of early digital exposure, some Millennials and members of Gen Z are deliberately rejecting screen-heavy parenting as they start families. These generations experienced the analog-to-digital transition and understands the real costs of social media saturation. Some parents are choosing to actively revive 90s-style childhoods — prioritizing IRL experiences, imaginative play, and genuine connection over using devices. Their nostalgic approach isn't just a show of sentimentality; it's intentional resistance to raising a generation consumed by screens, aiming instead to create the kind of meaningful childhood memories they themselves cherish.
The Brand Takeaway: As technology increasingly grasps for our attention and disconnects us from lived experiences, more people, especially parents of the next generation, are pushing back. While digital spaces offer connection and escape, they've also created a nostalgic generation yearning for the authentic presence and simplicity they or their older family members had in the 90s. The parental shift toward “analog” childhoods reflects a broader cultural reckoning—people’s values are shifting toward living with intention. Brands that help people live more deliberately, rather than more digitally, will capture this growing market of consumers actively choosing presence over screens. Consider content that portrays your brand as enabling authentic living, rather than distracting from it.
Four must-click links that crossed our feeds today.
A newspaper run by teenagers – is this hopecore??
Miley Cyrus singing The Climb in 2025 is something I didn’t know I needed.
Musk told CBS he is “disappointed” in Trump’s tax and spending bill.
Labubu made its CEO $1.6 billion in 24 hours.
And Just Like That… S3 - Max, 5.29
The Better Sister - Prime Video, 5.29
Karate Kid: Legends - Theaters, 5.30
Bring Her Back - Theaters, 5.30
Miley Cyrus: Something Beautiful
Mt. Joy: Hope We Have Fun
Grateful Dead: The Music Never Stopped (Live)
Caroline: Caroline 2
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