A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
California: Wildfires continue to surge through greater Los Angeles and some X users have started to politicize this devastating event.
Jimmy Carter: The former President will be laid to rest today in a national funeral service in Washington D.C.
Wordle 1,300 X/6: Users cannot seem to correctly guess today’s Wordle and are sharing their frustrations.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
2025 Bingo & More New Year’s Resolution Trends
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What It Is: The new year brings a fresh start and resolutions that many people share on social media — both to hold themselves accountable and encourage others to join in positively impacting their lives. This year, social users are going beyond the vision board to share their resolutions in more creative ways, such as 2025 bingo cards, personal ins and outs of the year, and writing goals on wine or champagne bottles to open in celebration once achieved.
These personal reminders also create engaging content that inspires others to set and pursue their own goals. In these first weeks after the New Year, you’ll see users trying to stay committed to their resolutions and finding new ways to provide motivation to others in order to create a supportive community and sense of camaraderie — even if the resolutions aren’t going as planned.
The Brand Takeaway: New Year's resolution trends are a perennial phenomenon, evolving each year along with broader social behaviors. One constant is that people seek positive communities where they feel motivated, celebrated, and connected. By creating such a community, brands can offer a space that users actively seek out and want to be part of. These trends can also be a fun way for brands to be self-aware and relatable by checking in on their own resolutions for the year and being “imperfect” along with their audiences. This can foster a loyal and motivated fan base and also strengthen the emotional connection between the brand and its followers, making the audience feel genuinely valued and supported.
Four must-click links that crossed our feeds today.
Shark Tank’s Kevin O’Leary is teaming up with Frank McCourt in an attempt to purchase TikTok.
The 2025 Critics Choice Awards, originally scheduled for Jan. 12, is now postponed as Los Angeles battles a series of wildfires.
Robert Pattinson and Suki Waterhouse reportedly got married.
Shifting Gears Season 1 - Hulu, 1.9
The Traitors Season 3 - Peacock, 1.9
Hard Truths - theaters, 1.10
Den of Thieves 2: Pantera - theaters, 1.10
Look Up - Ringo Starr
Who Let the Dogs Out - Lambrini Girls
The Human Fear - Franz Ferdinand
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