A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Bill Belichick: Former New England Patriots Head Coach Bill Belichick made his college football coaching debut last night, losing 48-14 to TCU.
Labor Day: The United States celebrated Labor Day yesterday, September 1st.
Rudy: Former New York City Mayor Rudy Giuliani will be awarded the Presidential Medal of Freedom.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
Level Complete
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What It Is: Social users have begun gamifying their lives in an attempt to bring a level of whimsy and motivation to their schedules. In this latest trend, users typically hit a pose reminiscent of a video game character on the completion screen of a level, before posting “stats” they’ve recorded throughout the day. These stats are typically comical (Hydration: mild, Meals eaten: 0) making light of what could otherwise be a monotonous, boring day.
Brand Takeaway: This trend may initially appear light-hearted, but it may hold a deeper meaning. With the constant gamification of life, it’s clear that people have been searching for motivation and the simple joys in the world. With constant negativity, controversy and conflict occurring right now, life can be hard - hence why we need to celebrate the little things. While reaching “hydration: level 4” can seem simple, this can also bring a level of accomplishment. As a brand, think about you may be able to assist your userbase or followers in finding those simple joys.
Four must-click links that crossed our feeds today.
Mr. and Mrs. Met recreated the internet break Swift/Kelce engagement announcement.
Sunderland are already leaving an impression in their return to the Premier League with 2 wins out of 3 so far.
Al Roker joined Role Model on the Today Show stage to be his Sally for the night.
The US Open community came together to build the tallest Honey Deuce stack in history.
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