A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Tariffs: President Trump announced steep tariffs on a wide range of countries yesterday from the White House Rose Garden and called it “Liberation Day.”
Stock Market: US and Global markets plunge as Trump’s tariffs heighten the chance of broader trade war and fears of a recession.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
“I’m bored, tell me ___”
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What It Is: People use social media to connect with others and entertain themselves, and the "I'm bored, tell me ___" trend is a perfect encapsulation of those desires. In this format, users simply pose questions, under the guise of boredom, to elicit a multitude of responses in the comments for their entertainment. These prompts can dig for inspo, such as asking for suggestions on what to purchase, or simply serve as calls for entertaining stories — like how someone broke no contact or some juicy hometown gossip. Many of these questions are outlandish and comical, adding to the trend's appeal. On many of these posts, the comments sections fill up and offer validation to many, allowing people to feel seen and acknowledged in their actions.
The Brand Takeaway: This trend has evolved from brief videos to singular photos with questions overlayed, showcasing the format’s flexible simplicity. For brands, adopting a similarly straightforward tone of voice and posing questions to your audience in a low-lift asset can yield high engagement rates. However, it's crucial to ensure that the questions posed are attention-grabbing and relevant to your audience's interests. Even if not using this format, brands should note that the comment sections are rich with consumer behaviors and insights, offering a valuable opportunity to understand audiences better. This trend's simplicity can drive massive engagement, demonstrating that less can indeed be more.
Four must-click links that crossed our feeds today.
Everything to know about Nintendo’s highly anticipated Switch 2 announcement.
Here’s how Cory Booker prepared his mind (and body) for his historic, 25-hour marathon Senate speech.
Now You See Me: Now You Don’t, will hit theaters on November 14
Coors Light hired voiceover actors to record in ice baths for its new radio spots.
Queen of the Ring - Theaters, 4.4
The Friend - Theaters, 4.4
The Minecraft Movie - Theaters, 4.4
The Amateur - Theaters, 4.5
Who Believes in Angels?: Elton John and Brandi Carlile
The Crux: Djo
Spring Grove: The Ophelias
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