A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Switch 2: The long-awaited Nintendo Switch 2 officially launched today.
#LoveIslandUSA: Love Island fans are continuing to weigh in as new episodes drop daily during its premiere week.
#StanleyCup: The Edmonton Oilers took Game 1 of the Stanley Cup Finals with an overtime win against the Florida Panthers.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
If You Ever Think About Me
What It Is: A new trend sees TikTok users sharing photos of themselves along with the prompt, “If you ever think about me,” and filling in the backgrounds with keywords about the things they love. These can be personality traits, favorite phrases, hobbies, or any descriptors that might come to mind when others think of this person. Set to a soundbite from Big Jay McNeely’s, “There Is Something On Your Mind,” the trend taps into Gen Z’s affinity for authentic self-expression and definition in a new and easily replicable format that allows users to show off their most recognizable and loved characteristics.
Brands like Atlassian Williams Racing have jumped on the trend to spotlight what makes them think of Carlos Sainz Jr., while fan accounts like Livies HQ have used it to share what reminds them of their fave, Olivia Rodrigo.
The Brand Takeaway: Self-defining formats like this one often go viral on TikTok because of the audience’s desire to express individuality and personality, while still being relatable enough to inspire community-wide conversation. While similar trends have circulated on the platform before, this one calls for closely outlining photos of oneself with these descriptors, centering the users as the focal point of the visual and emphasizing the idea that these traits encompass them and define who they are.
Brands looking to add their own take on the trend can consider sharing a photo of their most iconic product, flagship location, or logo with the prompt and surrounding these photos with their most identifiable brand traits. Beyond the trend, continue looking for ways to infuse content with authentic expressions of your identity and values on TikTok to remind audiences of what makes your brand unique.
Four must-click links that crossed our feeds today.
Portugal is advancing to the UEFA Nations League Final, beating Germany’s eight-match unbeaten streak after a goal from Cristiano Ronaldo.
ChatGPT just released new features aimed at enhancing its enterprise AI offerings.
Catch up on all of the game trailers, exclusive footage, and announcements from PlayStation’s State of Play stream.
Walton Goggins and Aimee Lou Wood have finally addressed rumors of their feud post-White Lotus.
Ginny & Georgia Season 3 - Netflix, 6/5
NBA Finals Begin - ABC, 6/5
Resident Alien Season 4 - SYFY, 6/6
Ballerina - Theaters, 6/5
Dangerous Animals - Theaters, 6/5
The Ritual - Theaters, 6/5
I Don’t Understand You - Theaters, 6/5
Addison - Addison Rae
Princess of Power - MARINA
Happy Birthday - Finn Wolfhard
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