A brief overview of what is currently trending on X in news, culture, and/or trending hashtags and formats.
Khloe in Wonderland: Khloe Kardashian dropped the first episode of her podcast and fans are responding.
T’Challa: Marvel is rumored to recast the famous lead hero of Black Panther in order to film ‘Black Panther 3’.
Wildfires: Parts of Santa Monica were ordered to be evacuated as wildfires move along the coast of Southern California.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
“I Always Wanted A Brother”
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What It Is: Disney has done it again, creating another viral sensation with a song from one of their latest movies. Mufasa: The Lion King prequel has become a massive hit, and now one of its standout tracks, 'I Always Wanted a Brother,' is taking over social media. Users are getting creative with the song — busting out new dance moves, joking about being friend-zoned, and celebrating family moments. It's quickly becoming the upbeat, feel-good anthem that’s kicking off 2025 with a fresh burst of energy for creators everywhere.
Brand Takeaway: This viral moment highlights that users are still drawn to catchy songs or collective experiences that spark their creativity and expression. Gen Z creators are either sharing humorous takes on the realities of dating, friend-zoning or showcasing their love for family paired with the trending sound. Brands can take a cue from these examples and lean into themes that resonate with Gen Z this year —whether it's celebrating family bonds, navigating the world of dating, or tapping into applicable cultural moments. These themes are prime opportunities to connect with the diverse interests of this audience.
Examples: 1, 2, 3
Four must-click links that crossed our feeds today.
While promoting his new album, Bad Bunny made a stop at a local news station in Puerto Rico and guest starred as an anchor for the day.
Water supply is dropping in the Palisades as firefighters battle the growing wildfires in the area.
Jimmy Kimmel and other late night hosts are responding to Trump’s alleged plans.
David Dobrik debuted his body transformation while marking his return to YouTube following a nearly three-year hiatus.
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