A brief overview of what is currently trending in news, culture, and/or trending hashtags and formats.
Rory: McIlroy won the Masters on Sunday, making him the 6th person in the history of golf to complete a Career Grand Slam.
WNBA: The WNBA Draft was last night, and Paige Bueckers was the Dallas Wings' #1 overall pick.
Harvard: The University has stated it will not comply with the government’s orders to dismantle diversity programming and limit student protests in exchange for federal funding.
A deeper dive into a subject that is impacting culture on a macro level, beyond just the social space.
“I almost forgot this is the whole point”
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What It Is: The “I almost forgot this is the whole point” trend has captivated users, who overlay this text on videos that serve as reminders to ground themselves and recenter their perspectives. This trend has become a powerful tool for reflection, encouraging people to slow down and focus on what truly matters in life—whether it's exploring the great outdoors, traveling, or cherishing moments with family and friends. In a time when users can be roped into doomscrolling, this trend offers a refreshing escape, filling timelines with uplifting content that highlights the beauty and joy in both big and small moments of life.
Brand Takeaway: As we navigate challenging times and the chaos of everyday life, many social media users seek out content that brings them joy and hope, often categorized as “hopecore”, to help manage everyday struggles. Some brands, such as the Chelsea FC Women’s team and the Western Bulldogs Rugby team, have embraced this trend, enriching timelines with uplifting content of their teams and fans. Brands should be cognizant of the climate and recognize this audience behavior, ensuring their content delivers positive and refreshing messages that will entertain and inspire.
Examples: 1 | 2 | 3
Four must-click links that crossed our feeds today.
Check out Spotify’s new OOH ads, which are a love letter to passionate fans.
Katy Perry went to space with an all-woman crew yesterday and social users were quick to make jokes about her return.
TikTok fashion police were all over Coachella weekend 1 this past weekend.
Chipotle founder is now a billionaire, 32 years after starting the company.
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