Juneteenth: Twitter users are taking to the timeline in recognition of the holiday celebrated on Monday that commemorates the emancipation of enslaved Black individuals in the United States.
Titanic: A tourist submarine that explores the infamous shipwreck has gone missing with five people on it. Twitter users are taking to the timeline to discuss their feelings on the how this vessel has gone missing, who is on board, and the critique on the ultra-wealthy for embarking on this trip in the first place.
#MarcusGrants: Businessman and CEO Marcus Lemonis recently posted about how he will pick one recipient who tweets about what they would do with $5,000 if granted the money. Users are taking to the timeline to share what they would do with the monetary gift. Brands should avoid participating in this conversation.
Orcas Attacking Boats
What it is: In recent months, Orcas (also known as killer whales) in the Iberian Peninsula have been attacking boats by ramming into them. They have caused at least three sunken boats this year alone and damaged several more. While it is still up for debate as to why exactly they are doing this, social media users are discussing these recent events and supporting the Orcas in their endeavor to reclaim the seas.
What can brands learn: Memes are increasingly being utilized as a tactic for digital activism and it is evident with this trend surrounding the Orcas. It is important to be cognizant of the weight that memes can hold to impact societal learnings while still being a lighthearted in to talk about deeper collective issues.
Examples: 1, 2, 3
Who they are: Amassing over 1.5 million followers, Dutch De Carvalho is a native New Yorker turned TikToker who loves to highlight his experiences living in the city while working multiple jobs from a less glamorized perspective. Dutch shares his experiences with mental health, working in child care, LGBTQIA+ issues, and how to navigate self care while on a budget.
Why we love them: We love Dutch because he keeps it real no matter what he's posting. New York City content, as well as many other cities on TikTok, tend to be glamorized and sometimes out of touch with the communities that live there. Dutch reminds us the beauty in getting involved in your community and being present in an authentic way can resonate with an audience just as much as aspirational content.
Ever wondered what teen movie stereotype you would be? Find out in this BuzzFeed quiz
This French Onion potatoes recipe looks exquisite (yes chef!)
Relive your college days through this TikTok account that plays snippets of songs that are playing on college radio nowadays
Need some (cute) mayhem in your life? Meet these puppies named Carnage and Chaos
Thanks for reading! Today’s issue was created by Samantha Lurie and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.