NPR & PBS: Twitter users discuss NPR and PBS' decision to leave Twitter.
How brands can jump in: Avoid altogether as this is an ongoing situation.
Fort Lauderdale: Twitter users discuss intense rainfall and flooding in southern Florida.
How brands can jump in: Stay away and review content planned for today for any sensitivities.
eToro: Twitter users discuss new plans to allow users to trade stocks and crypto on Twitter via a new partnership with eToro.
How brands can jump in: Stay away from this trend unless your brand has built equity in the crypto space with your audience.
my partner if they were perfect
What it is: TikTok users are utilizing Capcut filters to showcase how their partner would look if they were 'perfect'. While some users are taking this seriously, the majority of users are taking a humorous take, replacing their partner with third party IP or a celebrity, leaning into absurdity. Consult your TOV when considering a way in for this trend
How brands can jump in: Utilize imagery or a creator to leverage this trend, centering your brand as the 'perfect partner' in a humorous way, should this trend match your brands TOV.
Examples: 1, 2, 3
Urgency level: 🔥HOT🔥This trend popped up in the last few days, and is all over the FYP currently!
What it is: Society is once again finding ways to consume water without consuming water (shoutout to Mio in the early 2010's). While some are concerned that sugar water is becoming more popular than water, others are happy to see younger generations be more conscious around their overall water intake.
What we can learn:The visible evolution of water consumption on the internet is another wave in the constant search for the perfect approach to wellness. While more water consumption is lauded by health professionals, there is opposition to this method as there is a general feeling that the current method of adding flavoring adds additional chemicals and sugars negate the water's value.
🔥According to founder Billy McFarland, Fyre Festival 2 is coming soon. 🔥
The Ringer profiles Twitter legend Dril, proving that there is in fact a Dril tweet for everything.
Cannes film festival unveils 2023 lineup.
TikTok launches new push on in-stream shopping.
Thanks for reading! Today’s issue was created by Evan Brown and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.