Sturgeon Moon: Tonight's spectacular moon marks the end of the "Dog Days of Summer" with the last supermoon of the year.
How brands can jump in: Something has gotta be in retrograde with a moon like this, right? Tap into the astrology lovers within your community by referencing the supermoon and all of its implications.
Fifth: Former president Donald Trump takes the Fifth Amendment in New York attorney general's investigation.
What brands should be aware of: Keep an eye on this news cycle in case any major new developments with this story start overpowering the feeds.
My Teenage Dirtbag Photo
What it is: A TikTok trend originating from the 90s hit "Teenage Dirtbag" has prompted users to share their "teenage dirtbag" photos.. Of course, not everybody was a true ~dirtbag~ as a teen, so the trend has led to a larger throwback moment across social media platforms.
How brands can jump in: While brands can't use the sound itself, nostalgia remains a powerful force behind this trend. Share a brand throwback photo (or photoshop a "throwback") including the phrase "teenage dirtbag" and your audience will be delighted.
Examples: 1 2 3
Urgency level: HOT! This trend has been all over TikTok and has started to spill into Twitter. Get on it now.
What it is: It's easy to compare the rise of BeReal to Instagram, but a recent article from Polygon thinks that's missing the point-- "it’s not the act of sharing a photo that’s important; it’s the synchronicity and the fact it’s largely private." Popular apps from this year like BeReal and Wordle create a personal daily in-app ritual, something users seem increasingly interested in.
What we can learn: The intimate digital relationships users form on BeReal is completely counter to those formed on more influencer-driven platforms like Instagram and TikTok. This shift in user behavior signals that a more personal internet is rising. Brands should keep that in mind as we continue to adapt along with internet behavior.
Why Millie Bobbie Brown quit social media.
The benefits of unlimited PTO.
2022 is the year of the restaurant candle.
A wave of appreciation for the "Go Piss Girl" meme of 2020.
Thanks for reading! Today’s issue was created by Aubrey Burrough and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.