#NickCannon - Abby De La Rosa confirmed 3rd baby with Nick Cannon, which would be his 12th. This news comes just one week after he welcomed his 11th baby! Twitter users are flooding the timeline, with congratulations along with memes, poking fun at the frequency of his baby announcements.
How brands can jump in: Be careful that jumping into this is aligned with your brand persona. If so, does your brand drop new products often? Make a reference to the frequency, without naming the celebrity directly.
#VeteransDay - Veterans Day, 11/11 is trending as Twitter users are sharing an outpour of support for the Military community, honoring and commemorating all who served our country.
What Brands Should Know: Twitter users are using this space to educate, create awareness, and dedicate posts to their loved ones who served our country.
Hey Big Head
What it is: Twitter users are referencing "Hey Big Head", as an endearing nickname for a person they find attractive or who's their crush. We're also seeing the term paired with a selfie. The term is also a popular Jack Harlow song.
How brands can jump in: Let's highlight your brand mascot with a "selfie", captioned "Hey Big Head", to show how desirable your brand or products are.
Examples: 1, 2
Urgency level: Walk don't run with this one. However, we are amidst cuffing season, a time when this reference would be the most relevant.
What it is: Infla-Dating, a term coined by the dating app, Plenty of Fish, refers to how Gen Z is saving money on dating in the age of inflation. Gen Z is finding that these less expensive dates, or sometimes free dates like taking a walk together, promote more authentic conversations and reduces common dating awkward moments, like when both parties reach (or don't reach) for the bill to pay. There are hyper-niche focuses within infla-dating, like "heat doming", where you're dating someone for their household amenities, or "main character energy", which allows you to go on fewer dates with people who don't meet your standards and save money that way.
What we can learn: These debt-free dating styles are due to Gen Z's self-awareness. They know what's within their means, and are deeming it a red flag if their potential date doesn't align with these practices.
Doja Cat aka "Christmas" on Twitter, was panicking after realizing the new Twitter update made it unable to change her profile name back on the app. She tweeted at Elon, "I don't want to be Christmas forever."
Adidas, who owns the intellectual property of all the designs for products under the Yeezy umbrella, has plans to sell the sneakers without any affiliation or reference to their former partner, Kanye West, and save $302 million dollars in royalties.
Elon Musk on Twitter Spaces yesterday, discussed upcoming changes to the platform. A lot is still uncertain!
Thanks for reading! Today’s issue was created by Janel Ilagan and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.