#MLKDay: Twitter users are continuing to honor Martin Luther King's legacy today by sharing their favorite quotes and speeches.
Cowboys: The Dallas Cowboys beat the Tampa Bay Buccaneers last night, further advancing them into the NFL playoffs. Twitter users are discussing if Tom Brady can retire on this feat.
How brands can jump in: If your brand sits in the sports space or discusses sports as part of community management, consider jumping in with your support or lack thereof for the team advancing. Remember to avoid team and player names.
The Last of Us: Twitter users are filling the timeline with their thoughts on the premiere. It was one of the biggest show openings in HBO Max history only behind House of Dragon.
How brands can jump in: If your brand sits in TV/Entertainment space or discusses TV as part of community management, consider jumping in on your thoughts on the premiere or references that relate to your brand
bro last night was a ___
What it is: In this trend, Twitter users are referencing the popular internet saying "bro last night was a movie," which refers to a person's memorable night out on the town. Twitter users are putting their own twist on this expression by starting off the tweet format with "bro last night was a" followed by a niche interest or reference. Tweets have ranged from honest to nonsensical, giving users plenty of ways to use this.
How brands can jump in: What is your brand's online persona? If your brand's tone of voice leans more humorous, this trend is a great way to incorporate a consumer interest into your brand positioning and come across as "in the know".
Examples: 1, 2, 3
Urgency level: WARM - this trend is pretty evergreen but is experiencing an uptick in activity. You can either hop on the trend train or keep this one in your back pocket for a later date.
Who they are: Kaarin Joy is a content creator on TikTok that has recently gone viral for her unusual DIY decor and crochet projects. In her content, she walks us through every trial and error in the creative process, showing both the projects that do and don't work and ways to improve them to bring her vision to life.
Why we love them: From cereal bowl wall hangings to a community crochet sweater project where her followers were able to submit their own crochet granny squares, Kaarin's creativity extends to her followers not only through the screen but through inspiring them to partake in the creative process as well. She is not afraid to show that sometimes projects do not go your way, but you can always try again.
Apparently the 2010s are the new nostalgia?! Find out which song you are from that era with this BuzzFeed quiz.
A hot new bombshell has exited the villa. Love Island has banned social media for the islanders even with friends and family running it.
This cat is really nervous about his first job, provide him with some comfort if you wish.
How the apocalypse came to fashion.
Thanks for reading! Today’s issue was created by Sam Lurie and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.