#TheMasters: The 2023 Masters Golf Tournament is underway in Augusta, Georgia.
How brands can jump in: Is your brand interested in golf? Or, possibly, your brand's fans have an interest in golf. Swing some golf lingo into your tweets this week.
#Mario: The Super Mario Bros. Movie is in theaters now! Fans are talking about the movie and the game.
How brands can jump in: If you’re a gaming brand or your followers are gamers themselves, jump into this trend by tweeting your excitement for this new movie! Be careful not to mention the movie title or character names directly.
#Passover: Twitter is talking about the annual Jewish holiday.
How brands can jump in: If it makes sense for your audience, consider wishing them a Happy Passover.
She's everything. He's just Ken.
What it is: Social media users are taking the Barbie movie promo campaign and creating troves of content. In Barbie's recent promotional content, the movie poster reads, "She's everything. He's just Ken." Users are taking that line and using it to show celebrities/fictional characters as either "she's everything" or "he's just Ken."
How brands can jump in: What is everything to your brand? What is just Ken? Use this format to show that your brand/product is everything, and compare it to something that is "just Ken." For example, a Whopper is everything. Food at home is just Ken.
Examples: 1, 2, 3
Urgency level: Jumping in now is everything. Waiting is just Ken.
What it is: Though country music has historically lagged behind rap and pop on streaming services, the genre — with Morgan Wallen, Luke Combs, and Zach Bryan leading the way — has caught on in a big way among younger listeners. The genre regularly thrives in live music spaces where fans can discover new artists in country halls, bars, and tours, but before 2020, the genre had little significance on streaming. Instead, listeners now opt for more traditional sources, like album sales, which comprise a much larger share of country music’s consumption than chart-topping genres.
What we can learn: While many music fans found new music via live venues before 2020, fans are now using TikTok and music streaming services to find new music, and, possibly, love for a new genre. The pandemic is continuing to have an effect on consumer mindsets and trends, even more than three years after the start of the pandemic.
Trump said only 10 words during his arraignment. Here’s what they were.
Showtime’s late-night talk show ‘Ziwe’ has been canceled by the network after two seasons.
The logout button seems to have been rendered practically defunct.
Kourtney Kardashian and Travis Barker’s wedding special is set to premiere on April 13.
Thanks for reading! Today’s issue was created by Kathryn Gans and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.