
#TwitterLayoffs: With Elon buying Twitter earlier this week, he announced that they would be laying off 50% of their workforce. As a result, users are reacting to the news that many employees of the platform will be laid off today.
Drake: His album with 21 Savage dropped today, with Twitter users already sharing their favorite lyrics and making memes about the album's creation.
How brands can jump in: If your brand is in the music scene, this is one you might jump on. While you want to stay clear of using the artist and album names, you can creatively allude to the rapper or utilize lyrics to join the conversation.
#DaylightSavingTime: Twitter users are already sharing their excitement about getting an extra hour of sleep as they prepare to set their clocks back on Sunday.
How brands can jump in: What will your brand do with that extra hour? Are they getting sleep like the rest of us or does an extra hour mean more time to watch their fav show?

goodbye hot girl summer, hello sleepy time winter
What it is: Don't get it twisted, we're still hot girls, but we're hot girls who also want sleep and rest. Across platforms, we've seen conversations increase about how people would rather be snuggled up than working and even the rise in "sleepycore." With the previous generation putting such a large emphasis on "the grind," others are rebelling against the hustle culture and instead prioritizing taking time for themselves.
How brands can jump in: Jump into this conversation by sharing how your brand is prioritizing rest. Are they no longer girlbossing, but snuggling up with their fav snack? Are they turning their backs on the "the grind" and normalizing staying in watching their fav show? Maybe your brand is taking a break from being mischievous. This one is super open-ended, so there are countless ways in to show how your brand is focusing on sleepy time.
Examples: 1, 2, 3
Urgency level: Medium. Like some sleepy-time tea, you can take your time to simmer on this one.

New Singles:
"Baby Queen" - Gorillaz
"Lose Your Love" - Gryffin
"Never Let You Go" - Jason Derulo & Shouse
"Never Gonna Not Dance Again" - P!nk
"My Mind & Me" - Selena Gomez
"Lifetime" - SG Lewis
New Albums:
The Melodic Blue - Baby Keem
Gemini Rights - Steve Lacy
Her Loss - Drake & 21 Savage
Alpha Zulu - Phoenix

Start your morning off with Sofia Coppola's "Morning on Set" Spotify playlist 🎶
Is hot pink fashion here to stay? I hope so 💘
The U.S Women's Gymnastics team continues to set the standard as they claim their 6th(!) consecutive world title 🥇
AnOtHeR playlist? I know, BUT this one is an instrumental piano cover of Bad Bunny songs. Perfect for working, relaxing, anytime really 🎹
Thanks for reading! Today’s issue was created by Michaela Landry and Steph Caruso Want to subscribe? Reply to this email to get on this list.


