ITS DECEMBER: It's the first day of December and Twitter users are looking forward to the holidays.
How brands can jump in: Jump in on this trend by sharing what your brand is looking forward to (or not looking forward to) this month.
#WorldAIDSDay: Each year on December 1st, people around the world unite to show support for people living with and affected by HIV and to remember those who lost their lives to AIDS.
How brands can jump in: This is a great opportunity for brands that directly support HIV/AIDS awareness. For other brands, double-check tweets today to ensure there are no potential references or insensitivities.
Jerry Lawson - today's "Google Doodle" celebrates the 82nd birthday af late Jerry Lawson, an American engineer best known for inventing the video game cartridge. The "Google Doodle" is also fully interactive!
How brands can jump in: Gamer fans will love brand participation on this trend. Pay homage to Jerry with your own doodle or engage with creators who are talking about Jerry and today's Doodle game.
Spotify Wrapped
What it is: Spotify Wrapped, a year-end compilation of user's most-listened to artists and songs, was released yesterday. Spotify users took to TikTok, Instagram, and Twitter to share their Wrapped visuals. The music-streaming platform first released Spotify Wrapped in 2016.
How brands can jump in: This is a great opportunity for brands to react quickly to a real-trend trend and get scrappy. Create a fake Spotify Wrapped graphic with your brands' favorite songs and artists, tweet and ask your fans which genre they think was your top played in 2022, or meme-ify the trend with satirical faves.
Examples: 1, 2, 3
Urgency level: Burnin' Up - This trend is at its peak. Act fast!
What it is: Fobes 30 Under 30 selects more than 600 “of the brightest young entrepreneurs, leaders, and stars" to be featured in the business publication. There are 20 categories, from Hollywood and entertainment to finance. Social media is its own category.
What we can learn: Many Under 30s are drivers of consumer culture and are must-watches from a social media perspective. Brands can get inspiration for content creators to work with from the Social Media and Media categories. Brands can also learn valuable insights from the Advertising & Marketing category.
Vogue's 73 Questions with Jennifer Lopez just dropped.
Apple Music tried to compete with Spotify Wrapped with Apple Replay this year.
Fleetwood Mac's Christine McVie is dead at 79.
SZA released her upcoming "S.O.S." album cover
Thanks for reading! Today’s issue was created by Katie Gans and Sophia Krivatsy. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.