Thor 1: Following the release of the Thor: Love and Thunder trailer yesterday, Twitter users are sharing their predictions for the movie, comparing it to the other two Thor films in the franchise.
How brands can jump in: If your brand talks about Marvel, now is the time to jump in! Take a minute to express your excitement for the upcoming movie, or even make some predictions of your own.
#WeRemember: Today marks 27 years since the Oklahoma City bombing, and Twitter users are posting messages of remembrance and support.
What brands should know: Be mindful of this anniversary today. If your brand has ties to Oklahoma, you can join this conversation by offering words of support to the Oklahoma City community.
#Collab: After rapper Jay Park posted a photo with BTS member Jungkook this morning, K-Pop fans are left wondering if a collab might be on the horizon. This has sparked a larger conversation about collabs and inspired memes depicting random celebrities collaborating with Jungkook.
How brands can jump in: If your brand is tapped into K-Pop culture, jump onto this trend by commenting on the collab or photoshopping your own brand mascot with Jungkook.
what do you have in common with…
What it is: In this trend, Twitter users are filling out and sharing a bingo card-style graphic with blurbs about their personalities/lifestyles. The tonal direction of these cards can range from sarcastic and ironic, to realistic and relatable. Users encourage others to comment on their posts with things they have in common.
How brands can jump in: What makes your brand, your brand? Fill out your own "What do you have in common with..." template with your brand's opinions, likes/dislikes, and characteristics that are unique, yet relatable. Encourage followers to interact by marking off which traits they have in common with you.
Examples: 1, 2, 3
Urgency level: This trend is just beginning to pick up speed on Twitter, so you have a bit of time to jump in. It's also a familiar format that will be good for a while.
What it is: A hilariously overdone depiction of what it's like to have FOMO during Coachella.
Why we love it: Who wasn't at Coachella this year?! This TikTok captures what everyone's been feeling over the weekend as we watch influencers party in the desert from afar. The build-in suspense and use of slow-motion make it a work of art. This video is a good example that a TikTok can still have a higher production value and stylized look while still appearing native to the platform.
Kendrick Lamar announced the highly-anticipated release of his new album by responding to a tweet that claimed he'd retired.
Several airlines and public transportation agencies have announced they are now mask-optional following a ruling from US District Judge Kathryn Kimball Mizelle.
Washington Post columnist Taylor Lorenz published an article in which she investigates the popular TikTok account @libsoftiktok, which caused lots of discussion.
The Euphoria Season 2 soundtrack will be released this Friday, complete with guest vocals from stars in the show.
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