Lady Gaga: The pop superstar is in talks to join Joaquin Phoenix in the sequel to Joker which will also be a musical. Rumors are she'll be playing his supervillain partner, Harley Quinn.
How brands can jump in: If you're in the music, comics, or movie space this one is for you. People are having fun discussing what a Joker musical might look like and hypothesizing which Scorcese movie Todd Phillips will rip off this time!
Marilyn Monroe: Her iconic dress is back in the news but this time in full disdain mode. Images have surfaced showing that after Kim Kardashian wore it to the Met Gala many jewels are gone and the dress appears to be torn.
How brands can jump in: Most of the oxygen of this conversation is people arguing back and forth about how important or not important the dress is. If you can find a way in without taking a side great, otherwise it may be good to just know it's happening on the Twitter-verse today.
Andrew Wiggins and The Golden State Warriors: The Golden State Warriors won game 5 of the NBA championship. They advance to the final round where they may win the title yet again.
How brands can jump in: Sports fans, this one's for you! Jump in with your excitement, sadness, or thoughts on how this championship battle shapes the next season for your favs.
DALL-E Is Making The Art of The Future
What it is: There's a hot new neural network on the scene that's designed to create images solely from the text. Unfortunately for the product, but fortunately for the memes, many of the images come out a bit...cursed. As the bot tries to graft famous faces into the typed-in situation, the images are often slightly warped. We're talking major uncanny valley. Everyone on the internet from normies, celebrities, and brands are jumping in to make their own fun, semi-disturbing image panels.
How brands can jump in: This one is open to everyone! Any brand can find a comedic way to position their product in the conversation. This could even be a cross-brand opportunity if you want to align with a teammate on creating a hybrid image combining the products.
Examples: 1, 2, 3
Urgency level: This was all the rage this weekend and will definitely still be on the radar throughout the week. Don't miss out on the chance to use your brand in a comedic way first!
it is: Lady Gaga's makeup line, Haus Labs, created an original TikTok sound that encourages followers to create their glam transformation look for a chance to be featured on their socials. The brand tapped into existing TikTok sound trends, creating an edit of dialogue and a catchy beat that speaks to the platform. The TikTok has obviously racked up views, but what's even more notable is how the TikTok community commends her use of the app. It's non-disruptive, native, and shows how the brand understands how to use the app.
Why we love it: Many makeup brands try to create overproduced, ad-like TikToks that simply do not resonate with the platform. They often feel forced, and look like they belong on TV. In Gaga's video, she clearly records everything on her iPhone and uses the app's editor to make users feel like they can do the exact same thing. The sound also employs the use of transition, where we shift from her dialogue to a catchy beat. The app is already filled with these sounds, creating viral moments that speak to what's already happening on TikTok.
Jennifer Hudson may not have won American Idol but she did just become the 17th person ever to become an EGOT winner.
Jurassic World stomped on the box office, despite making Laura Dern utter the line "He slid into my DMs." Sorry queen.
Why are we scared of the impending robot revolution? I have my defense strategy now.
Teddy the Golden loves dressing up. That's fashion, babe!
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