#PiDay2023: Today (3.14) is Pi Day, an annual celebration of the mathematical constant π (pi)! Twitter users are filling the timeline with their excitement for the holiday.
How brands can jump in: Does your brand sit in the food or STEM space? Both are great ways in to contribute to the conversation!
Jungkook: The BTS star is trending after he went on live on Weverse, a platform made for fandoms to interact with their favorite artists.
How brands can jump in: If your brand is in with the BTS stans, here's your chance to be part of the conversation. Take a moment to reinforce your brands adoration for the KPOP star!
Heinicke: The Atlanta Falcons have signed former Commanders quarterback Taylor Heinicke to a two-year contract.
How brands can jump in: If your brand sits in the sports space or discusses sports as part of community management, consider jumping in with your support or lack thereof. Remember to avoid team and player names.
just letting everyone know
What it is: In this trend, TikTok users are making important announcements and confessions utilizing an upbeat video template from CapCut. The video shows a single image of the user spinning around the frame with lively music playing in the background and a sparkly lighting effect overlayed to emphasize the message they are trying to get across. The earnest tone of the announcement paired with the humorous video effects is resonating with a variety of different audiences.
How brands can jump in: This is a low-lift trend that brands can dive in on in a few different ways. Staying true to the trend, you can make a serious announcement relating to your brand or product, or you can take it in a different direction and make a humorous statement that expands your brand lore. NOTE: Check with key stakeholders about using this Third Party Platform template.
Examples: 1, 2, 3
Urgency level: 🔥 This trend has started to pick up in the last week so it would be best to hop in while it's hot!
Who they are: Wise Words From Neve. Neve got her start on TikTok by making awkward dad jokes, and she is still going strong! Amassing over 300k followers, Neve's platform is unique because of her delivery of the joke, the deadpan stare into the camera as she makes them, and the emphasis on the uncomfortable silence around her. Her followers tend to play along and serve their best puns in the comment section.
Why we love them: We love Neve because of her consistent format that keeps her followers coming back for more and more uncomfortable watches. Neve shows us that self-aware and not-so-buttoned-up content can be more relatable for the viewer and that there is beauty in the "excruciating watch".
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