
#TwitterDown: Yep, it wasn't just you. Twitter was down for a solid hour this morning but not to worry, she's back.
How brands can jump in: Make a silly, self-aware brand tweet this morning about how you almost didn't have to do part of your job today.
#TheOpen: The 150th Golf Open Championship has begun in Scotland.
How brands can jump in: Are your followers a golfing crowd? Tap into their excitement with an in-the-know reference to the iconic tournament.
#BastilleDay: June 14th marks the national day of France

little miss memes
What it is: American Girl Doll memes have progressed into Little Miss memes and we're evidently just going to keep meme-ing all of our childhood content. These memes feature the characters from the children's series Little Miss with text more associated with adult things like "Little Miss drowning in student loan debt."
How brands can jump in: While brands may not be able to use the copyrighted images associated with this trend, a simple "Little Miss ____" one-liner tweet could still activate on the trend while remaining brand safe. For example, if you're a clothing brand, you could tweet "Little Miss adding to my cart with no intention of purchasing."
Examples: 1, 2, 3
Urgency level: Low! This one has just started taking off this week on Instagram with text versions just now beginning to populate on Twitter.

The new trailer for The Lord of the Rings: The Rings of Power just dropped.
Khloe Kardashian is expecting her second baby via surrogate with Tristan Thompson.
Daniel Kaluuya will not reprise his role in the Black Panther sequel.
Thanks for reading! Today’s issue was created by Aubrey Burrough and Steph Caruso. Want to subscribe? Reply to this email to get on this list.

