CEO of Twitter: NBCUniversal ad sales chief Linda Yaccarino is reportedly in talks to take over the role of Twitter CEO. Elon Musk has not publicly confirmed a new pick and tweeted Thursday that a new CEO would start in the coming weeks.
Happy Mother's Day Weekend: Twitter users are celebrating mothers ahead of the Sunday holiday.
How brands can jump in: Does your brand regularly speak to moms? Consider sending them well wishes if so, but exercise caution in messaging as family relationships are often complicated.
NFL Schedule Release: NFL teams flexed their creative muscle and dropped highly-anticipated schedule release videos on Twitter — the meticulous productions revealed teams' 2023 matchups and created a storm of conversation for excited fans.
What brands can learn: Hello, creative inspo! From the Tennessee Titans asking random people on the street to identify its opponents based only on their logos to the Los Angeles Chargers creating an entire anime, yesterday's schedule release was the Super Bowl of creativity. Check out the full list of every team's video to get your ideas flowing for that next product launch, brand collab, or one-off post!
it's wackadoodle time
What it is: TikTok users are expressing their wacky feelings by showing a funny, relatable moment along with a trending sound of 'The Real Housewives of Beverly Hills' veteran, Lisa Rinna, exclaiming, "It's wackadoodle time. It is wack-a-doodle time." These moments show everything ranging from the chaotic energy of two besties reuniting to self-sabotaging habits like staying up all night to pack for an international trip in the morning.
How brands can jump in: In the words of Lisa Rinna, "own it!" 🗣️ Jump in by recreating the trending sound and showing a slightly-chaotic moment that your brand fans will immediately recognize and appreciate. For a lower-lift way in, tweet a play on the word "wackadoodle" or "it's wackadoodle time (RELATABLE BRAND MOMENT HERE)." Be sure to avoid referencing Lisa Rinna or any IP, and keep it light!
Examples: 1, 2, 3
Urgency level: Hot! 🔥 While wacky is forever, this sound has quickly taken over TikTok and will probably fade by this time next week.
New Singles:
"The Planet" - BTS
"Acróstico" - Shakira
"Creep" - Pentatonix
"World On Fire" - Dolly Parton
"Lipstick Lover" - Janelle Monáe
New Albums:
The Album - Jonas Brothers
Richest Opp - NBA YoungBoy
Random Access Memories (10th Anniversary Edition) - Daft Punk
A 'Freaky Friday' sequel is officially in the works with Lindsay Lohan and Jamie Lee Curtis reprising their roles
This photo of U.S. Rep, George Santos, screams 2004 paparazzi pic 📸
Pop Donald, an AI Twitter account that sets Donald Duck's voice to songs by Beyonce, Britney Spears and more, is kinda the new king of pop 🎤
Beyonce did her viral Dubai vocal run while performing "Drunk In Love" at the Renaissance World Tour, and it was EVERYTHING 🪩
Thanks for reading! Today’s issue was created by Zach Poczekaj and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.