#Oppenheimer: Twitter is discussing the release of the new poster for Christopher Nolan's new film. Streets are also saying there's a teaser trailer in front of Nope in theaters.
How brands can jump in: Is your brand a film lover, history buff, or stan of any of the gazillion actors cast in the movie? Feel free to jump in the chat and share your anticipation, skepticism, or thoughts on the upcoming movie.
Dave Chappelle: A venue has canceled his show over his continued jokes about transgender individuals.
What brands should know: This has been an ongoing controversy for a while around Chappelle. Best to stay clear as a brand, but if you see people talking about cancel culture and him, that's what this is about (again.)
#MicrosoftTeams: The platform went down last night so of course Twitter was first to jump in with jokes, celebrations, and snarky comments.
How brands can jump in: While Teams is back online now, it could be funny to poke some fun at failing technology, platforms, and the freedom of not having to work when these things go down.
just close your eyes... 👁 👄 👁
What it is: Tiktokers are at it again with the Taylor Swift lyrics. This time using a line from her criminally underrated song "Safe and Sound" they have found cringe, embarrassing, funny situations to paste alongside the lyrics "Just close your eyes."
How brands can jump in: This is a fun trend, and very easy to make your own depending on your brand’s personality. Are you quirky, sassy, or shy? Any of those can be made funny through this lens. Be cautious of finding a legal, safe way to use the music. There may be an opportunity to record your own sound or play with in-text features.
Examples: 1. 2. 3.
Urgency level: This one is hot right now, but if you need a minute to think on how you want to activate, you've got time. The lyrics and the humor are evergreen.
What it is: Chiquita banana created a graphic of amazing faux-emojis relevant to their brand. The launch was also timely as Apple announced the new emojis coming in the next iOS update.
Why we love it: Talk about taking a cultural moment and making it your own. This content is funny, relevant to the brand, and manages to be timely, yet always topical.
San Diego Comic-Con is BACK! Many fans are waiting for all the exciting news that'll come out of these panels. 🤓
A Mo'Nique comedy special on Netflix? And we will be SEATED! 🍿
Anya Taylor-Joy secretly got married. Queen takes Knight ♟
It's Robin Williams' birthday. See where all his movies are currently streaming to celebrate his memory. ❤️
Thanks for reading! Today’s issue was created by Myles Daigneault and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.