Rihanna: Fans are going wild with the announcement that a new Rihanna song is dropping for the first time in years on Friday. The tune will be attached to Black Panther: Wakanda Forever when it releases next month.
How brands can jump in: Is your brand a stan of Fenty, music, or pop diva excellence? Share your excitement and anticipation for Rihanna's return, just be careful of any direct call-outs or trademarked images.
James Gunn: The writer/director is trending after the announcement yesterday that he will co-chair the DC cinematic universe going forward along with Peter Safran.
How brands can jump in: If your brand is all in on comics, superhero movies, or pop culture news, this is a big shakeup you may want to reference. Unclear how this will affect his relationship with Marvel where he also has directed several films.
#PASenateDebate: The PA Senate Debate was last night and people are recapping and assessing this hotly watched election.
How brands can jump in: Not for brands, but be aware that Fetterman and Dr. Oz will be on the feeds today with references to both.
Cute couples costume ideas...
What it is: Twitter users are posting funny, sarcastic, and intentionally bizarre ideas for couples costumes this year. Most of these include screenshots from movies/TV shows or recognizable characters with an attribute or item that's significant to them.
How brands can jump in: This one is pretty open! Just make sure if you're going to use any IP that it is brand safe. If you're into media, use characters your audience will get. If you have any brand products or truths that go together, reference that! Your audience will likely get what you're going for if they follow you and appreciate you immersing yourself in the season in a fun and humorous way.
Examples: 1, 2, 3
Urgency level: This one is hot right now! With Halloween right around the corner, don't miss your chance to get in on the fun!
Guillermo del Toro's Cabinet of Curiosities: Streaming nightly this week, Netflix
Big Mouth: 10/28, Netflix
White Lotus: 10/30, HBOMax
God Forbid: The Sex Scandal That Brought Down a Dynsasty: 11/1, Hulu
Young Royals: 11/1, Netflix
All Quiet on the Western Front: 10/28, Netflix
The Good Nurse: 10/26, Netflix
Prey for the Devil: 10/28, Theaters
Going viral is a double edged sword.
Pop culture facts you may not know. I am definitely 😳 at some!
If you need to do some studying and keep characters straight before S2 of House of the Dragon, look no further. 🐉
Fall means maple, which means I'm obsessed with Maple the pup! 🐶
Brb, trying to hit all of these 13 scariest haunted houses in America. 👻
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.