#ShyGuy: Nintento's newest update to their game Mario Strikers: Battle League excites Twitter users this AM. This update brings two characters, one of them being a recurring character named Shy Guy. Fans of the game are hyped to see Shy Guy is no longer a sidekick, now a captain, and has a new look.
How brands can jump in: Brands within the gaming community, this is an exciting morning! Share with your community which part of the update you're anticipating the most.
#TheCaptain: The first part of the seven-part documentary about Derek Jeter aired last night and users paid respect this AM to the former Yankee. Fans are actively anticipating what's in store for the remainder of the series as it highlights more Jeter's career, but who he was outside of baseball.
How brands can jump in: Does your brand talk sports? If so, hop in and share your thoughts on the series or a simple hat tip will do!
#Heatwaves: Heatwave conditions are occurring in places that aren't equipped for these conditions. These temperatures are rising to a record high levels in places around the US, Europe and Africa. Users are sharing ways to deal with this
What brands should know: This is a global issue and there have been numerous temperature-related deaths reported. Unless your brand's purpose has sustainability initiatives in place to combat climate change, it's best to sit this one out.
Glasses For A Better Look
What it is: This TikTok trend consists of a statement, followed by the user putting a pair of glasses up to the camera for the viewer to see what the statement actually implied.
How brands can jump in: This is fun trend to address any odd consumer behaviors or misconceptions about your brand. Pick up a pair of glasses and allow your followers to see it "clearly".
Examples: 1, 2, 3
Urgency level: Seeing this seemingly evergreen trend pick up. 👓 Yes, indeed it is hot!
While UGC seems like a good money make, don't quit your day job over it
Golf is in its fun era.
Urban planning TikTok is making an appeal to suburban Gen Z
Every Mountain Dew flavor, sampled
Thanks for reading! Today’s issue was created by Janel Ilagan and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.