Barbie: The long-awaited Barbie Movie just dropped a trailer, announcing its release on July 21!
How brands can jump in: Scroll to the trend spotlight for more on this one! It's hot right now!
#TheMandalorian: A new episode of the Mandalorian dropped last night and it has viewers asking questions about a few unexpected celebrity cameos.
How brands can jump in: Maybe your brand is really into Star Wars - maybe they're into Pedro Pascal. There are a few angles in here, just be sure not to create any IP issues!
Shrek 5: New announcements reveal that the film's original voice cast has reunited to make a fifth Shrek! I don't even remember seeing the 4th!
How brands can jump in: Same for the above entertainment - does your brand have an interest in Shrek? Does your mascot relate more to Donkey or Gingy? Questions to ask yourself!
Barbie Movie Posters
What it is: After the highly-anticipated movie dropped its promotional character graphics + a new trailer, Twitter users began making their own versions of the character assets. From personal memes to brand jokes, everyone is getting in on this trend.
How brands can jump in: Make your own cast of flavors! Feature your brand’s mascot! There are a few ways in here, all you have to do is bring your brand into the Barbie cinematic universe (without infringing on the IP of Mattel or WBEI!)
Examples: 1, 2, 3
Urgency level: Hop on this today or tomorrow as this meme is currently at its peak.
The Good Mothers: 4/5, Disney+/Hulu
Dr. Pimple Popper: S9: 4/5, TLC
Schmigadoon!: S2: 4/7, Apple TV+
Transatlantic: 4/7, Netflix
CoComelon: S8: 4/10, Netflix
The Super Mario Bros. Movie: 4/5, Theaters
Boom! Boom! The World vs. Boris Becker: 4/7, Apple TV+
The Portable Door: 4/8, MGM+
Hunger: 4/8, Netflix
Speaking of the Barbie Movie posters - the geniuses behind the film put together an easy poster generator you can use yourself! Check it out rn!!!!
This professor canceled his class final after his students achieved his challenge of going viral. I'm so jealous rn.
The stolen big red Dairy Queen spoon was FOUND by a man playing Pokemon Go. What a sentence.
Bud Light made Dylan Mulvaney a custom can and I think that's cute!
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.