Super Bowl: Twitter users are building hype for the big game by tweeting support for both the Eagles and the Chiefs.
How brands can jump in: How brands can jump in: If your brand sits in the sports space or discusses sports as part of community management, consider jumping in with your support or lack thereof for the teams advancing. Remember to avoid team and player names.
#TheLastOfUs Twitter users are filling the timeline with their thoughts after this weekend's emotional episode of the popular HBO post-apocalyptic series.
How brands can jump in: How brands can jump in: TV fans, your time has come! Given the context of the show, add your thoughts or feeling about the show to the conversation with your audience if it feels safe to do so. Rule of thumb...avoid spoilers and IP.
#WWERaw: Twitter users are talking about last night's results of the show where huge personalities in wrestling square off.
How brands can jump in: How brands can jump in: If your brand sits in the wrestling space, consider jumping in with your thoughts on last night's match. Remember to avoid wrestler names.
When I'm With You/When I'm Not With You
What it is: In this trend, TikTok users are using food and objects to show how they feel when they are with or not with someone. As the format goes, when they are not with someone they show that they are half of whatever prop they are using and when they are with someone they complete the object to show they are full again. Though this trend has an audio attached to it, it can easily be portrayed with a voiceover feature instead. NOTE: If your brand chooses to utilize the audio attached to this trend, request permission with the original publisher.
How brands can jump in: Does your brand want to participate in Valentine's Day discourse? If so, this trend is a great way to lean into the holiday in a humorous way. Split your product in half and put it back together! Change it into a heart shape! Have fun with it!
Examples: 1, 2, 3
Urgency level: WARM! This trend is relatively new, but can be saved for a rainy day. Definitely a good move to pull this trend out for Valentine's Day.
Who they are: Alex (Shiny By Nature/Made By Alex NYC) is a designer and content creator based in New York City whose goal is to inspire people to express themselves through fun, colorful & size-inclusive fashion. Amassing over 160k followers, Alex utilizes her design background as well as her own lived experience to talk about what it's like being a plus-sized individual in the fashion community. From there, she decided to build her brand Shiny By Nature, to design clothing catered to people of all sizes.
Why we love them: Alex utilizes her platform not only to promote her brand but to share the story behind her thinking for each product. From creating shirts that don't squeeze at the hip based on a TikTok on her fYP, to making overalls that are designed for people with curves because she couldn't find anything out there that worked for her, we love Alex's content because of her thoughtfulness in the fashion community.
What aesthetic matches your personality? Take this BuzzFeed quiz to find out.
Apparently people are washing their broccoli wrong??? Here's the right way to do it, apparently.
Some motivation for your day from the muppet cinematic universe.
Check out this very good dog that gets surprised every time his toy flies out of his mouth.
Thanks for reading! Today’s issue was created by Sam Lurie and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.