Emmys: The Primetime Emmy Awards aired last night on NBC, awarding Television's best current shows. Big winners included Abbott Elementary, Succession, and White Lotus.
How brands can jump in: Does your brand dabble in the television and/or pop culture space? Get in on the awards discourse or say congrats to a celebrity who won if your brand stans.
#TongueOutTuesday: Cutie alert! This trend is all about sharing pictures of your pets with their little tongues out.
How brands can jump in: Treat your brand as a "pet" and share a picture of it photoshopped with its tongue out! Or simply just react to these cute, very brand-friendly trending images on Twitter.
Jennifer Coolidge: After winning an Emmy for her role in White Lotus last night at the Emmys, Jennifer Coolidge got played off and responded to it by dancing to the play-off music.
How brands can jump in: Another opp to play in the celeb/ TV space if that's your brand's thing! Jump on while the Emmy discourse is still hot.
born too soon to explore the world...
What it is: Gen Z is expressing existentialism using the Twitter text meme format "born too soon to explore the world, born too late to explore space, born just in time to ____." This trend typically involves a reference to what they ARE alive for, whether it be a particular fandom, or interest of theirs. For example, if you work in corporate America, you could be born JUST in time to overthink the number of exclamation points in an email.
How brands can jump in: What's something that fans of your brands are happy to be around JUST in time for? For example, if you're a fast food brand, maybe your fans are thrilled to be born JUST in time to make dipping fries in ranch their entire personality. This one's got a lot of structure at the beginning, but the final joke is what you make of it!
Examples: 1, 2, 3
Urgency level: Low! This trend is pretty evergreen and pops into the feed routinely. Activate at your leisure.
Who they are: Jada Holmes describes herself as "the girl who makes purses out of everything" in her Instagram bio. She's gone viral many times for her innovative and creative outfits that TRULY prove that anything! can! be! a! purse!
Why we love them: It's the creativity for us! Not only that, but her ability to incorporate various brands into her outfits. She takes up-leveling fashion to a whole new level.
Check out the full list of Emmy winners.
French new wave director Jean-Luc Godard dies at 91.
The latest on US inflation.
We can edit imessages now! iOS 16 is out.
Thanks for reading! Today’s issue was created by Aubrey Burrough and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.