#GroundhogDay / Punxsutawney Phil / SIX MORE WEEKS OF WINTER: Groundhog Punxsutawney Phil saw their shadow this AM, which means we're looking at six more weeks of winter, according to the folklore.
How brands can jump in: Does your brand thrive during cozy szn? Share with your followers how excited you are for the long winter ahead.
#BlackHistoryMonth: It's the beginning of Black History Month, and Twitter users are flooding the timeline with how they're celebrating. Some users are kicking off the month commemorating those who faced adversity throughout U.S. history.
What Brands Should Know: Before hopping into this conversation, consider how your brand shows up for the Black community? Would this be seen as being performative or authentic to your brand and brand purpose, if you were to participate?
Renaissance World Tour
What it is: Yesterday, Beyoncé announced the Renaissance World Tour and fans flooded the timeline with their excitement for the tour and threats to Ticketmaster! We've seen the struggle for fans trying to snag concert tickets in the past. Twitter users used humor to lighten the blow, sharing what they have to sell, loans they'll need to take out, and how many bots they'll have to fight to score tickets to see Queen Bey.
How brands can jump in: Is your brand part of the BeyHive? Share your excitement for the upcoming tour and what you'll do to secure tickets! Depending on your brand's TOV, there are numerous ways to hop in, as we're seeing multiple formats being used for this trend. You can allude to the artist/tour, but be mindful not to mention names.
Examples: 1, 2, 3
Urgency level: 🔥 Burning up - Not sure yet how to hop in? Don't worry, the convo doesn't seem to be cooling off just yet. We anticipate a resurgence next week when pre-sale tickets are live.
Instant Gratification Culture's Effects on Gen Z's Outlook on Health
What it is: We see that most of Gen Z is more conscious of their health than previous generations. But, their mental health is at an all-time low. This is due to many factors, like isolation post-pandemic, academic stress, and social media pressures. Although they promote mental health upkeep on social media, their social media use correlates directly with their low mental health. A WSJ article mentions that instead of facing the root of the problem, our healthcare system opts for medication that provides instant gratification.
What we can learn: Gen Z's outlook on health is unique, where they have years of medical research and nutrition facts at their fingertips, yet are facing higher numbers of medical-related concerns.
Pinterest's new 'Find Your Routes' is a Black Travel Hub initiative inspiring readers to find places to connect as well as Black-owned businesses to support. ✊🏽✊🏾✊🏿
#BlackTikTok: TikTok revealed its inaugural Visionary Voices list for Black History Month, recognizing 15 Black creators who are making a significant impact on and off the platform.
How 'de-influencing' started and is slowly becoming a movement!
Co-tweets are a thing of the past. Unless you’ve never had the feature, then carry on; nothing to see here.
Thanks for reading! Today’s issue was created by Janel Ilagan and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.