
#BlockchainGaming: Twitter users are discussing recent developments within the gaming space as it pertains to web3, including the long-term implication of gaming on the blockchain.
How brands can jump in: Is your brand already on web3 or considering ways to activate? Consider activations within the space around gaming should that be a fandom your brand plays within.
#NationalReadABookday: Twitter users are celebrating National Book Day by highlighting their favorite titles, engaging with others about their favorite novels, or simply encouraging users to read whatever tickles their fancy.
How brands can jump in: Join the conversation and stan for your brand’s favorite piece of literature (seriously or not seriously) or use this as an opportunity to generally encourage Twitter to go touch grass, the choice is yours! Ensure to consult with your team if leveraging any third-party IP or even alluding to it.
MATH IS RED: No, it is not groundhog day, Twitter users are again attributing colors of folders to subjects as another wave of youth returns to school.
How brands can jump in: Stand by your initial opinion or switch up completely, the choice is yours! Given this trend has occurred before and likely will return again, it may be best to stay away.

Don't Worry Darling... we've got your Chris Pine/Harry Styles TLDR
What it is: The internet is ablaze, as the upcoming movie titled 'Don't Worry Darling' has been in the public spotlight since rumors first emerged of a rift between actors on set. This general interest exploded exponentially last night after a series of events that included odd press conference answers, potential spitting on cast members (Flavor of Love callback??), and more.
How brands can jump in: Consider joining in the conversation if your brand has an established fandom (aka you are a stakeholder in the conversation). Avoid putting down anyone involved and ensure to consult your team before joining in. Brands that should consider are those within the film/tv space or who have fandoms within reality TV
Examples: 1, 2, 3
Urgency level: This drama has been bubbling for a while but it boiled over last night at the Venice International Film Festival screening when the alleged Spit Maybe Seen ‘Round The World happened so it is hot hot hot! Jump now before Harry Styles goes back on tour.

Who they are: Nicole McLaughlin is a designer, eco-activist, and aesthetic queen who upcycles traditional and non-traditional items into clothing that is both functional and wearable, highlighting the intersection between absurdity and practicality found on the interwebs.
Why we love them: Nicole is adamant about working with brands that align with her core messaging and has only worked with a handful of brands. Furthermore, she's uncompromising in both the quality of her projects, as well as the content showcasing them.

Google Chrome’s latest update has a security fix you should install ASAP
Vroom vroom, German Automaker Porsche announces plans to go public
There must be something in the
watermovies, Jaws has returned to theatersTikTok denies security breach after hackers claim to have records of more than a billion users
Thanks for reading! Today’s issue was created by Evan Brown and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.


