
Boris Johnson: UK Prime Minister Boris Johnson has resigned as Conservative Party leader and said that he plans to stay on as prime minister until a new leader is in place.
#WorldChocolateDay: Break out the good stuff - today the world is celebrating the best of the best: chocolate đ«
How brands can jump in: Does your brand sell a chocolate product? Have a character whoâs known for especially loving the delectable treat? Hereâs a chance to jump in on a wholesome Twitter trend today.
Death Note: Twitter is discussing Netflixâs announcement that âStranger Thingsâ creators the Duffer Brothers will be creating a live-action adaptation of the beloved Japanese manga and anime series.
How brands can jump in: Are your fans also fans of manga and anime? Theyâre a bit skeptical at the moment (theyâve been burned by adaptations before)âŠbut theyâre also sharing their dream casting. Jump in to commiserate or to share your brand-safe casting suggestions.

twitter circle
What it is:Â Twitterâs latest feature has started rolling out to more uses, but still not everybody just yet. The platform is introducing a new feature that lets users share certain tweets to only their inner circles (think Instagram Storyâs close friends. Because everything is the same). Twitter users - most without having the feature just yet - are sharing jokes about their âexclusiveâ circles and the type of content their followers can expect.
How brands can jump in:Â Brands can joke around about the type of content theyâll plan to share to Twitter circles, or, if theyâre the lucky few to have the new feature, experiment with how you can bring exclusive content to your fans.
Examples: 1, 2, 3
Urgency level: HOTâŠand cold. As the news of the feature expansion broke last night, Twitter is hot to make a joke on it today. Keep this feature in mind for longer lead projects as a way to better connect with fans.

Kim Kardashian, Nicole Kidman, Dua Lipa, and Naomi Campbell walked in the Balenciaga fashion show yesterday. The STAR power that has.
There is a lot going down with the British government atm. Hereâs more info on whatâs happening with Boris Johnsonâs resignation.
Trixie Mattel is the latest celeb to head to Vanity Fairâs lie detector test.
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