#Crew4 - Three NASA Astronauts and one ESA Astronaut aboard the SpaceX Dragon Freedom which lifted off today at 3:52AM EDT. Twitter users are sharing photos, articles and wishing the Astronauts well on this important mission.
What Brands Should Know: During this mission, the Crew 4 Astronauts will conduct new and exciting scientific research (approximately 200 experiments!). This mission also continues NASA's efforts to restore and maintain American leadership in human spaceflight. It's likely your brand does not participate in this space, and a joke about your brand going to space might take away from this monumental moment. Best to sit this one out.
#AdministrativeProfessionals - Where would we be without our admins?! Today is Administrative Professionals Day, and Twitter is abuzz with thank you’s to the people who keep our professional lives running.
How brands can jump in: For the Twitter users who are unsure what to gift the admin professional in their life, a goodie bag full of your brand's products, some yummy snacks, and a s/o on social to say "Thank You!" can go a long way.
#MikalBridges - The basketball player was a star in last night's basketball game against the Pelicans. He played a pivotal role in getting this game 5 win. Twitter users are describing this as "the best game of his career", sharing his final stats, and congratulating the player. Even other players are sending their praise and Twitter users are acknowledging the sweet exchanges.
How brands can jump in: Is your brand a sports fanatic? This would be your chance to hop in and congratulate Mikal Bridges on their awesome gameplay last night!

No One Can Stop Me
What it is: The Tiny Bee filter on TikTok paired with the popular "No One Can Stop Me" sound + a small description of where the bee is going can shed insight on fan behaviors. This trend has been paired with multiple sounds like "Bumble Bee Who Likes KFC", or another one stating it styles its hair with a honeycomb. However, the "No One Can Stop Me" sound has been the most popular.
How brands can jump in: Like the example above, we're already seeing brands joining in. Where is your brand on its way to? Or, where is your consumer on the way to that no one can stop them because they love your brand so much? There are multiple POVs you can take with this trend. It's especially fun for brands without a mascot because only eyes and lips are shown.
Examples: 1, 2, 3
Urgency level: This trend is creating a buzz. Jump on it before it flies away!

David Spade: Nothing Personal special, 4/27, Netflix
The Mystery of Marilyn Monroe, 4/27, Netflix
Ozark S4 Part 2, 4/29, Netflix
Grace and Frankie S7 Part 2, 4/29, Netflix
The Northman, 4/22, movie theaters
Unplugging, 4/22, movie theaters
Memory: 4/29, movie theaters
The Real Housewives Of Atlanta S14, 5/1, Bravo

Remember when, Julieta Madrigal of Encanto, healed someone with the Colombian comfort food, arepa con queso? This chef discusses the history, versatility and even a recipe for the round corn cake.
Miniature food is everywhere right now. Here is an adorable duet of mini bagels. (Those who remember eating Bagel Bites might be less impressed).
Prom prep kit! Not going to prom? That's okay, this looks a lot like the current contents of my Gen-Z/Millenial bag - 👏 the essentials.
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