
UFOs: Calling all alien lovers -- UFOs are the talk of the town right now as the Congress plans to hold its first hearing on the mystery spaceships in over 50 years.
How brands can jump in: Unidentified flying objects are well, unidentified! How can your brand play into this with a quippy comment or POV? What might your brand's role be in space?
#ElectionDay: It's election day for several US primaries today.
How brands can jump in: Be mindful of the political conversations circulating on Twitter today

Which are you??
What it is: People like to share their opinions, so formats like this have been around for a while. Today, it takes the form of a soup graphic posted by Today in Sports BUT this has been a trend for a while now. Whether it be how well done you like your toast, to which way you prefer your eggs, to which soup you like - this is a fun way to shout out some opinions and engage with the social community (and this trend is cross-platform!)
How brands can jump in: Does your brand have a range of products, stars, flavors, etc. that your fans can vote on? How might you fit one of these opinion-based charts fit into your community?
Examples: 1, 2
Urgency level: Mild -- this one is definitely evergreen!

What it is: Want to make your next routine haircut and color go viral? Annikazion can show you how.
Why we love it: She managed to turn a normal haircut and color into a viral TikTok by using pop culture references along the way. For each new phase of her haircut, she took a moment to seamlessly transition into a recognizable reference for who she resembled at each stage in her haircut. Keeping viewers hooked at the moment and laughing helped turned a what would be normal monthly haircut into "TikTok Prime" as one user commented.

New cookbook alert!! We are SO excited for this one by chef Kwame -- bringing readers and home chefs a taste of Black America.
If you're a Tiny Desk Concert by NPR fan, then you have probably seen many a video of your favorite celeb singing at well, their tiny desk. BUT did you know they have a musician competition? Here's this year's winner!
Seems as though Travis and Kourtney are officially married!
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