Joey Chestnut: Competitive eater and 15 time Nathans Hot Dog Eating Champion took down 63 hot dogs and buns in 10 minutes yesterday on crutches and after being interrupted by a protestor on stage.
How brands can jump in: Congratulate Mr. Chestnut on his eating capabilities and maybe challenge him to another competition.
#StrangerThings4: Volume 2 of the 4th season of Stranger Things dropped on Friday and fans are tweeting their reactions, questions, and predictions for the final season.
How brands can jump in: Time to go back into the Upside Down! If your brand is a ST fan, jump in on the convo with your own theories and predictions.
Highland Park: At least 6 are dead and scores injured after a mass shooting in Highland Park, Illinois, about 30 miles north of Chicago, during a Fourth of July Parade yesterday. A person of interest has been arrested as Second Amendment rights and sensible gun control continues to be at the forefront of government officials' conversations. Be cautious when looking at this trend due to graphic imagery.
Minions: Rise of Gru Memes
What it is: In a very recent but explosive manner, the new Minions movie has become an internet meme sensation ranging from hoards of teens (Gentleminions as they have been calling themselves) showing up to see the movie in theaters in their nicest suits because you need to look nice to see a film of this caliber in quality and culture (the punchline being that they are very aware this is a very average family movie), to Twitter users using the movies title as puns in their tweets, to the unironic ironic use of wine-mom minion memes, to even the audience score on Rotten Tomatoes being a 91% compared to the site's rating of 72%. The meme-ing of the movie has directly attributed to it's success at the box office, bringing in an estimated $125m over the 4-day weekend making it the biggest 4th Of July opening weekend at the box office of all time. The power in numbers (of suits).
How brands can jump in: We mentioned a few different ways the minions meme have taken over the internet so this one is very open to whatever fits your brand best, just be mindful of usage rights and be sure to get a second set of eyes on this content before it goes out.
Examples: 1, 2, 3
Urgency level: Hot! Definitely jump on this now while the movie is still at its peak and the meme hasn't left the theater.
Enjoy perfect July 4th nostalgia remade by the Savannah Bananas and the SandLot.
Yes, Chef
BeReal is a hit but it doesn’t work for your food pics
An argument for respect for the above ground pool
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