#TheBadBatch: The 2 part finale of the Star Wars show is now streaming on Disney+.
How brands can jump in: Is your brand in the Star Wars fandom? Find a way to reference the exciting close to this show or share your anticipation in a way that is brand safe and doesn't use IP.
#KateSpade: The brand is trending due to far-right members of the internet. The fashion brand has hired trans TikTok star Dylan Mulvaney as a spokesperson which some conservative users are finding offensive.
What brands should be aware of: This one is for awareness only to tread lightly around any conversations.
Christian: The religious affiliation is trending due to the shooting in Nashville as narratives take hold with certain sectors of Twitter on why this tragedy occurred.
What brands should be aware of: This is also for awareness as Twitter users are continuing to discuss Monday's school shooting in Nashville. Similar trending topics on gun control, AR-15s, and more will likely also still be in the feeds.
This is a test of the stories pixels can tell.
What it is: Users are pixelating images from popular moments in TV, film, or reality and saying this is a test to see if you're x. The image should still be recognizable but niche so the joke lands and it's own-able to the community it's referencing.
How brands can jump in: Originating on Gay Twitter as a meme to identify other members of the LGBTQ+ community, this trending format has become evergreen on the platform and is beginning to expand beyond the community. Do you have a mascot or a recognizable HQ? This is a test for your fans. Tweak the messaging as necessary to make it work for you! Some brands have found a way in that's less about a test and more about something so iconic it can be recognized from a pixelated image.
Examples: 1, 2, 3
Urgency level: This trend has potential to be evergreen, but was hot late last week and over the weekend. Don't miss out on this first wave of fun!
Somebody Somewhere: April 2, HBO
Mo'Nique: My Name is Mo'Nique: April 4, Netflix
Schmigadoon!: April 5, Apple TV+
Grease: Rise of the Pink Ladies: April 6, Paramount+
Beef: April 6, Netflix
Dungeons and Dragons: 3/31, Theatres, IMAX
Tetris: 3/31, Apple TV+
Air: 4/5, Theatres
The Super Mario Bros. Movie: 4/5, Theatres, IMAX
I've had to see this nightmare cat CapCut trend on TikTok you do too.
What is this viral capybara trend and why is it a bop? 👀
I disagree with this pasta shape ranking, but maybe you won't. 🍝
A meeting of the (ryan) minds.
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.