Fat Bear Week: Katmai National Park's annual Fat Bear Week has concluded and dubbed 747 AKA Bear Force One its champ.
How brands can jump in: Fat Bear Week is for all! But especially if your brand has anything to do with nature preservation, bears, honey etc. feel free to wish 747 and the rest of the bears a long and fruitful hibernation.
Alex Jones: Jury decides Alex Jones must pay nearly 1 billion dollars to the families of Sandy Hook victims after defamation trial.
What brands should know: Stay away from this one, but keep an eye on the discourse as it's sure to dominate much of the feed today.
tell me how you really feel
What it is: Twitter users are clarifying their feelings via emojis, to ensure their followers understand EXACTLY how they feel. Tweets have ranged from happy to sad but are mostly unserious, as users continue to lean into doom and gloom in an ironic way.
How brands can jump in: Is your brand feeling some type of way? Share your excitement about an upcoming launch, how your followers make you feel, or your favorite product.
Examples: 1, 2, 3
Urgency level: Medium! This one has been taking off but is likely going to linger for a bit.
What it is: Gen Z is moving away from "hustle" wellness culture, pushing the fitness industry into a more authentic "soft life" era. This doesn't mean Gen Z doesn't take health seriously-- they're drinking less than other generations and walking more. It means that they reject the "Goopification" of millennial wellness that equates health to killing yourself over a workout and perfect acai bowls.
What we can learn: This shift is the most relevant for any brand within the health and wellness space, but it's also just another example of Gen Z's overall push toward authenticity. The health and wellness shift is huge because it could mean a real pushback against the aesthetic over science wellness industry built Millenials in the past 10 or so years. If you're in the wellness space, definitely keep an eye out and consider a tonal shift to accommodate this change.
Gen Z says the thumbs-up emoji is passive-aggressive and you know what? They're right.
Taco Bell and Truff collabed to bring you the loaded fries of your spicy dreams.
The metaverse is getting legs.
A celebration of Fat Bear week and its champ 747.
Thanks for reading! Today’s issue was created by Aubrey Burrough and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.