#DreamFaceReveal: Twitter users are discussing as popular Gamer 'Dream' revealed his face on the platform.
What brands can consider: Stay away from this one unless you've built up authenticity in the gamer space. If your brand has authenticity in the space, look to jump in and either support dream or put a spin on your own 'admin reveal.'
#Halloween: Twitter users are jumping in and joining the conversation on the upcoming holiday.
How brands can jump in: Unless your brand is #obsessed with all things Autumn, stay away as there are still a few weeks leading to Halloween, even if it's never too early to start binging movies.
co-authored tweets are HERE
What it is: Twitter has finally introduced co-authored tweets to the masses, mirroring the recently released Instagram collab feature to allow two users to 'co-author' one tweet together. Users will still have to accept a request to co-author a tweet, similar to IG, and the tweet will be shared directly with both followerships.
How brands can jump in: This opens up a world of collaboration between brands and users on the platform, opens up UGC tactical possibilities, and allows influencers on the platform more opportunities to align with brands. It remains to be seen how this specific feature functions compared to existing features on other platforms, consider exploring this new feature as part of future content activations on the platform.
Examples: 1, 2, 3
Urgency level: Lukewarm, while it's important to jump on new features that are brand-relevant, valuable learnings will be gleaned as time passes following product launch, considering holding a beat or exploring new frontiers.
Who they are: Musical artist Rodger Cleye has become a viral sensation on TikTok recently, thanks to his videos where he plays user’s song requests and the fan edits other TikTokers make of him on the app. As seen in his TikTok clips, Cleye is really into music and is willing to give any song a bash, whether it be rapping Nicki Minaj or getting his guitar out for a One Direction cover. He has become a cornerstone creator on the platform with multiple trends leveraging his content (see last Friday’s issue for more examples).
Why we love them: Rodger posts content he truly enjoys and it shows, we love him for his authenticity, his laid-back attitude, and lovely voice as he sings his way through the internet discography.
Billy Eichner promised to tweet about his movie 'Bros' every day until you go see it.
There's a new type of fine dining restaurant. And it's for dogs.
Here are five astronomical events you can’t miss this month 🪐
AdAge shared why Gen Z wants to be brand co-creators.
Thanks for reading! Today’s issue was created by Evan Brown and Steph Caruso. Want to subscribe? Reply to this email to get on this list.