#AnthroDay / #WorldAnthropologyDay: Today is World Anthropology Day. Anthropology studies why we behave the way we do and how it influences our environments. Twitter users are sharing what anthropology means to them and celebrating work from historical anthropologists.
National Almond Day: Twitter users are flooding their timelines with their favorite delicious snacks that feature almonds, sharing the health benefits and the numerous ways to eat them!
How brands can jump in: Is your brand nuts about almonds, or do you have a particular SKU that features the nut? Celebrate the day by sharing your take!
Raquel Welch: The incredibly talented and stunning actress died at age 82. Twitter users are mourning the loss and celebrating her work that spans over 50 years, 30 films, and 50 TV series.
Big Red Boot (BRB)
What it is: MSCHF’s Big Red Boot is unavoidable on our timelines. These highly coveted boots are dropping today for $350 and have a resell value of 470% above retail! Users are editing photos of themselves with the boots on. Due to the cartoonish nature of the boots, we're seeing these photos range from more humorous to serious takes on this momentous fashion.
How brands can jump in: There are multiple ways to insert your brand into this trend. Since the shoes drop at 11 AM ET, was your brand able to snag a pair of the Big Red Boot? Whether it's throwing them on your mascot or tweeting about the struggle it was to take them off, you can have fun with this one! You can cop them yourself here.
Examples: 1, 2, 3
Urgency level: 🔥This trend may start to fizzle post-drop. Hop in while it's still hot.👢
Hyperreality and the Effect on Current Fashion Trends
What it is: Hyperreality is the inability to distinguish reality from a simulation. From the AI revolution to the omnipresent use of social media, we are now living in hyperreality. Through the current trends, we can see the implications it's having on culture, the internet, and the future of fashion and tech. TikToker TheAlgorythm said, "Tech has gotten really good at representing reality instead of implicating it like a cartoon, so why can't we bring implications of reality to life."
What we can learn: Enter the MSCHF Big Red Boots and padded Prada loafers. This puffification and cartoonish style allows consumers to have this wearable artwork and blur the line between the real and virtual fashion.
Mogul to Momma: Rihanna, A$AP Rocky, and baby boy grace the cover of British Vogue. Rih shares photos with the caption, "my perfect baby!!!"
Rebel Wilson found love and is helping others find love, too, by launching her new queer dating app "Fluid.”
Disney gives the latest teaser of “The Little Mermaid” and a first glimpse of Ursula!
A harmful, new, Gen Z binge drinking fad is making its way onto Millennial TikTok. Four Loko walked so BORGS could run.
Thanks for reading! Today’s issue was created by Janel Ilagan and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.