Happy Cinco de Mayo: To many, today typically means tacos, margaritas, fun, & fiesta, but it's really a celebration of the Battle of Puebla where Mexico against the odds, triumphed over French forces, and no, Cinco de Mayo is ~not~ Mexican Independence Day.
How brands can jump in: While an incredible story, getting into nitty gritty history may not be necessary for brands. As long as your brand authentically aligns, take today as an opportunity to celebrate Mexican culture with your audience! We recommend having any content around the holiday viewed by key stakeholders before going live.
#GuardiansOfTheGalaxyVol3: Today's release day of the long awaited Marvel movie 📽️
How brands can jump in: For fans who are Marvel maniacs & headed to theaters, use today as an opportunity to vaguely reference this franchise without infringing on IP. There's definitely room for reactionary memes & moodboards that can include your brand in the conversation.
Lakers: The LA Lakers were blown out of the water last night by the Golden State Warriors. Many fans are upset about this while others are cheering on this upset.
How brands can jump in: Again, this is where brands must avoid IP infringement, but there could be something here talking about rivalry, unexpected W's, & mixed emotions.
The Drive Through Saga
What it is: While this may be nothing new (i.e. the drive-through experience), brands & creators alike are documenting hilarious moments where decisions need to be made in a split second. It's a creative op to showcase relatable human behavior or use it as a vehicle for sarcasm.
How brands can jump in: While not all brands have a drive through element as this typically pertains to fast/casual food chains, there are many ways to lean into this universally relatable experience. Look to these examples as to how your brand can play with irony, humor, or ingenuity that connect to the day-to-day.
Examples: 1, 2, 3
Urgency level: Just like the amount of time it'll take us to decide what we're ordering (*stress*), this trending topic will be around for a long hot second.
New Singles:
"Curtains" - Ed Sheeran
"Go Hard" - Lil Baby
"Fell in Love" - Marshmello, Brent Faiyaz
"Pissy" - Gucci Mane, Roddy Rich, Nardo Wick
"But I Got A Beer In My Hand" - Luke Bryan
"Sh*t We Do For Love" - Icona Pop, Yaeger
"Vroom" - Hoodie Allen, Connor Price
New Albums:
-(Deluxe) - Ed Sheeran
Road to CASABLANCO. - Armani White
Lucky - Megan Moroney
This group of coworker is showing their boss *who's boss* with a performance that may be worthy of a raise
It's been a week since Sofia Richie's wedding and we're still all talking about it. What else? She reinforced the presence of "quiet luxury."If you don't know, now ya know...
Hundreds of pounds of cooked pasta have been found in a river basin in Old Bridge, New Jersey. Ya know, normal 🍝
NIL deals on NIL deals: A report released by NIL platform Opendorse found that media, sports, and fashion brands are spending more than other category to team up with student athletes.
Thanks for reading! Today’s issue was created by Brooke Erlich and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.