Choco Taco: The Choco Taco is being discontinued the internet is lamenting the fact that they have yet to buy one.
How brands can jump in: Join the conversation if your brand plays in nostalgia, snackland or is terminally online because this is a big moment for users young and old.
#NationalAuntieAnnesDay: Auntie Anne's has partnered with Cashapp to sponsor a national day of giving, encouraging users to share why 'they need dough' along with their 'cashtags' for a chance to win.
How brands can jump in: Avoid jumping in as this is a sweepstakes as brands aren't eligible to win, but you can still talk about what you would do if you did win. This is a great opportunity to see how brands partner with third-party payment platforms for potential future initiatives for increased visibility. However, ensure to consider all angles of creative before doing so.
#VMAs: Voting has opened in advance of August's Video Music Awards show this August including nominees such as BTS, Doja Cat and more
How brands can jump in: if your brand joins music fandoms, consider jumping in and continuing to stan for whomever, especially if they have received a nomination
Patio
What it is: Patio is a new app that aims to pick up where Yik Yak and Facebook (now Meta) left off, providing a private, online community for college campuses. Users are utilizing the app similarly to other social medias, as a means to create connections with future classmates. The platform requires a university login, and is not open to branded activity at this time.
What brands should consider: This app is not meant for brands and should not be considered when expanding organic social footprint. Instead, utilize Patio as a means to understand Gen-Z's media diet and mine insights relevant to your brand where possible.
Examples: Read more on it here.
Urgency level: Not URGENT, use this platform mainly as as a tool to gather insights around how Gen Z engages online
Paul Sorvino, best known for his role as mobster Paul Cicero in Goodfellas, died Monday of natural causes.
‘Black Panther: Wakanda Forever’ Trailer Nabs 172 Million Views in 24 Hours, One of Marvel’s Biggest ever
Joni Mitchell played a surprise full set, her first in 20 years, at the Newport Folk Festival
Adele's Las Vegas Residency Has Finally Been Rescheduled and the internet can breathe again
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