Melo: Carmelo Anthony has announced his retirement from the NBA after 19 seasons. Twitter users are filling the timeline with their favorite moments in the player's career.
Tim Scott: The Senator from South Carolina declared his candidacy for president. Twitter users are discussing their opinions on the candidate.
NAACP: The association has released a travel advisory in Florida for African Americans, people of color, and LGBTQIA+ individuals in response to policies by Gov. Ron DeSantis.
The Blue Couch
What it is: This trend began when Amanda Joy (@yafavvmandaa) on TikTok found her dream couch on the street. Users on TikTok were divided with the find: some estimated the couch's worth to be up to $8000 and others are weary that the couch had water damage, stains, and bed bugs. Since then, the couch has blown up and Twitter users have taken to the platform posting commentary and creating lore behind the couch.
How brands can jump in: Does your brand have an opinion on whether the blue couch is a great find or a nightmare piece of furniture? Can you create lore about the couch that ties into your product? Could your brand utilize a consumer truth as a way in? All things to consider when activating on this trend.
Examples: 1, 2, 3
Urgency level: 🔥 - like the weather as we head into the summer this trend is hot! Don't wait too long to hop on this one as the conversation is here and now.
Who they are: @NotAllGeminis is an astrology meme page on Instagram that has amassed over 500k followers that appeals to both those who are familiar with astrology as well as those who aren't and relate to the universal messaging of their posts.
Why we love them: Meme pages such as this one have had a long-standing role in culture as a way for people to connect over a common message. The internet is full of niche fandoms, and yet the messaging of memes is universal enough that it brings together communities that wouldn't necessarily interact.
Does your aesthetic leans more toward light academia or dark academia? Find out in this BuzzFeed quiz
Check out these funny builds from the latest Legend of Zelda game
Dua Lipa announced her song Dance The Night on the new Barbie movie soundtrack will be released this Friday
This public furniture design exhibition going on in Brooklyn highlights "public access not private excess"
Thanks for reading! Today’s issue was created by Samantha Lurie and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.