#Verlander/MLB: Twitter users are discussing as MLB Free Agency continues as the Winter Meetings kick off in San Diego, with some marquee players signing with new teams
How brands can jump in: Join in the discussion if your brand sits within baseball fandom, ensure to clear any names or IP you use with your legal team.
#HolidaysWithMarcus: Users are participating in a giveaway sponsored by Walmart in collaboration with fixer-upper Marcus Lemonis.
What brands should know: This is a paid partnership between a brand and talent so be mindful of jumping in on this trend
#ElectionDay: Polls are open in Georgia for the Senate seat run-off election
#2022Eras
What it is: Users are re-capping this years 'eras' on their page by creating slideshows of each of their 'obsessions' over the last 365. This includes general internet meme culture (like the corn kid) or more personal 'eras' and even the return of Tumblr. Videos range from serious to unserious, and can only be viewed on mobile app due to carousel feature.
How brands can jump in: Consider leaning into this years hits to recap the brands year on social, or speak to viral mentions of your brand from this year which define an 'era'. Ensure to consult your team around any potential IP you use as part of this trend.
Examples: 1, 2, 3
Urgency level: Warm! This has legs until the end of this year, but don't delay as you risk letting the web become oversaturated with this format.
the first trailer for Bong Joon-Ho's new sci-fi movie starring Robert Pattinson has arrived, and we will be seated for it
Reuters has released their annual pictures of the year and they are STUNNING
Mother Cat scolds kitten for messing up the bed and fixes it herself.
Thanks for reading! Today’s issue was created by Evan Brown and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.